That's a wrap for another friends-learning-sharing-coffee-meetngreet-marketing-healthtech-social-morecoffee-inspiring-laughing #HITMC. Here are a few takeaways:
The press panel is always a personal fav at #HITMC!
📌 It’s ALL about the relationships!
📌 Do the legwork - know what they cover and who their audience is.
📌 A big no-no: unpersonalized emails.
📌 Tell them why the story matters to them and their audience in your pitch.