David Cushnan

Content Director - Leaders in Sport (@LeadersBiz). The business of global sport. Newsletter: Podcast:

[David Cushnan @DavidCushnan]

AI could probably knock a version of this up in seconds, but where’s the fun in that?

Here’s an A-Z of the global sports industry in 2026 - pointers and predictions for a frantic sports business year ahead.

[David Cushnan @DavidCushnan]

AI could probably knock a version of this up in seconds, but where’s the fun in that?

Here’s an A-Z of the global sports industry in 2026 - pointers and predictions for a frantic sports business year ahead.

[David Cushnan @DavidCushnan]

https://t.co/otObFg35sT

[David Cushnan @DavidCushnan]

The ultimate #sportsbiz guide to 2026 - an A-Z thread of what’s worth knowing over the next 12 months.

[David Cushnan @DavidCushnan]

AI could probably knock a version of this up in seconds, but where’s the fun in that?

Here’s an A-Z of the global sports industry in 2026 - pointers and predictions for a frantic sports business year ahead.

[David Cushnan @DavidCushnan]

Z - Zuffa Boxing: Dana White's new promotion, with TKO and Saudi backing, could add a new dimension, but further fragmentation, to global boxing. Turki Alalshikh remains central to all the big fights, which in 2026 - perhaps 5 years too late - may at last include Joshua v Fury.

[David Cushnan @DavidCushnan]

AI could probably knock a version of this up in seconds, but where’s the fun in that?

Here’s an A-Z of the global sports industry in 2026 - pointers and predictions for a frantic sports business year ahead.

[David Cushnan @DavidCushnan]

Y - Yasir Al-Rumayyan: PIF's grand fromage retains his position as a key string-puller in sport, even amid suggestions of reduced Saudi spending. Keep an eye on stadium progress for the 2034 World Cup and what seems to be a glacial blending together of LIV Golf and the PGA Tour.