Fans > Customers
Customers buy rationally. Fans buy emotionally.
Customers shop with you. Fans advocate for you.
Customers look for products. Fans look for identity.
Customers compare prices. Fans value experience.
Customers focus on the what. Fans embrace the why.
@zoescaman I guess I could have caught up on your tweets from the last 36 hours and realized the answer to my question.
Keep the great work coming, as always. This is good stuff.
Some @mightynetworks news, but first a quick story.
After $370M in creator earnings last year, I was staring at a model that told us with 93% accuracy whether a course or community business would succeed.
It came down to just one thing.
@zoescaman Physical pins are one of the most underrated, lesser-known revenue streams in the Parks.
When I left, they were doing $120m+ in pin sales, not counting all the events they were organizing for the pin trading community.
Can't wait to see the integration of NFTs.
Thank you to @UACoachMurphy for taking time out of his Monday morning to pour into our team. Cups are full as we charge ahead into the week ahead! Thank you also to @Greg_Byrne & @DavidMillay for their recent guest speaking appearances.
Incredible lessons for us to learn & grow!
@michaelmiraflor I’d argue there isn’t an artist better at it, one the biggest reasons why he’s stayed at the top for so long.
Realizes it’s about way more than the music.