Signbanking@DDBMudra

Signbanking is DDB's lens on the world. It's how we collect the dots & connect them; how we express our curiousity & shape observations into influential ideas.

[Signbanking@DDBMudra @DDBSigns]

Influencers have built a neutrally beneficial relationship with brands online. But the circle of influence for both is limited. Will the intro of influencers in the physical world help brands and influencers stand out together?

[Signbanking@DDBMudra @DDBSigns]

Erewhon, an upscale organic grocery store and café, seems tailor-made to attract celebrities and influencers. https://t.co/lUxqdzNCPL

[Signbanking@DDBMudra @DDBSigns]

Is this indicative of the inclusion of more such art forms modified with a competitive lens in the sporting and athletic tournaments?

[Signbanking@DDBMudra @DDBSigns]

Breaking - a competitive form of break dancing is yet another urban sport added to the Olympic world. While witnessing the worlds of art and sport colliding, one wonders how to place the competitiveness that formerly separated the two. https://t.co/GceJxErT4f

[Signbanking@DDBMudra @DDBSigns]

Is gamification and interactivity the next frontier for making fashion come alive for patrons?

[Signbanking@DDBMudra @DDBSigns]

With no physical shows happening, fashion houses are looking at different avenues to grab people's attention and imagination all the same. https://t.co/SavysDFmIG

[Signbanking@DDBMudra @DDBSigns]

The concept of 'healthy buildings' has become a necessity more than a luxury as it is known to improve attention & increase cognition. Will architecture move beyond beauty and start to include more practical features that focus on health and happiness? https://t.co/kGABXt2Jab

[Signbanking@DDBMudra @DDBSigns]

Eliminating the hassle of commute, parking and long cues, is theatre likely to become another 'deliverable' experience in the near future?

[Signbanking@DDBMudra @DDBSigns]

Performance spaces are still largely shut & people are beginning to get saturated with streaming live events. While the community can't seem to come together for a theatre experience, performers are finding ways to bring the experience to the community. https://t.co/E0jLW2M7yW

[Signbanking@DDBMudra @DDBSigns]

Apparel brands are feeding the need to reinvent daily by giving people inspiration to re-imagine their belongings in a sustainable fashion. https://t.co/uoL5BeibwD

[Signbanking@DDBMudra @DDBSigns]

People now do not favor investing in one scent & wearing it daily, they prefer choosing one basis their mood. Just like the apparel and accessories retailers, players in the fragrance industry too are trying to cater to the enhanced desires of people. https://t.co/tVkNcXF8Y7

[Signbanking@DDBMudra @DDBSigns]

This is one way in which, through language we will be living with the consequences of the pandemic for years to come.

[Signbanking@DDBMudra @DDBSigns]

While we are all focussed on the big alterations, the pandemic has also brought about smaller changes like our use of the English language, wherein old words are being reused and new words too are being coined. https://t.co/FeRkICnAna

[Signbanking@DDBMudra @DDBSigns]

Contributed by @sancharisays.

[Signbanking@DDBMudra @DDBSigns]

More people buying books on Amazon rather than from indie bookstores results in major losses including jobs, tax dollars, & community centers. Will this setup also show an effect on the way readers used to discover books and connect with the larger cohort?https://t.co/zdeAYwGYRR

[Signbanking@DDBMudra @DDBSigns]

Culture has trained us to want different things all the time.

[Signbanking@DDBMudra @DDBSigns]

Fitness trackers are now acting as evidence in the court of law. In today's world, what does it mean to be accurate - is technology the gold standard, or does human judgment still have a role to play? https://t.co/lxuVrc7MKM

[Signbanking@DDBMudra @DDBSigns]

Nudism has always been an alternative lifestyle. Confinement to homes has accelerated the openness to new ways of feeling mentally & physically comfortable. What other alternative practices do you think COVID might bring into, or closer to, the mainstream? https://t.co/VvXukYeGxE

[Signbanking@DDBMudra @DDBSigns]

Every employee tends to rise to his or her level of incompetence~'The Peter Principle'. Moving forward, future promotions are likely to be based on people skills, not just technical know-how. What does this mean for the much-vaunted concept of meritocracy?https://t.co/ezhfP72x1q

[Signbanking@DDBMudra @DDBSigns]

With leisure becoming the sole purchase intent in this case, will the overall experience of flying be affected by this?

[Signbanking@DDBMudra @DDBSigns]

Airlines are now turning airplanes into popup restaurants & introducing destination-less flights. Will the industry revive itself through such opportunities that help people hold on to what travel feels like until they get back to it full-fledgedly?https://t.co/FlUSwOkgB2