Dean Shapero

[Dean Shapero @DeanShapero]

University officials took the lead and asked them to make another video, capitalized on video instead of fighting it #eloncom312

[Dean Shapero @DeanShapero]

Students rallied behind video, blew up even further. Gave worse publicity to Oregon #eloncom312

[Dean Shapero @DeanShapero]

...Oregon asked them to take video down. Could have hurt brand personality #eloncom312

[Dean Shapero @DeanShapero]

Oregan "I Love my Ducks" viral video was humor based, contained many sponsors images like Nike... #eloncom312

[Dean Shapero @DeanShapero]

Surprise and happiness / humor emotional connections lead to the most sharing #eloncom312

[Dean Shapero @DeanShapero]

Schlrfey Beer, upside down beer? Viral qualities: funny, short #eloncom312

[Dean Shapero @DeanShapero]

Reasons for sharing video? Emotion connection, self expression, information based #eloncom312

[Dean Shapero @DeanShapero]

"Viral" videos are not always helpful and can be a waste of energy #eloncom312

[Dean Shapero @DeanShapero]

Shifting gears to video marketing #eloncom312

[Dean Shapero @DeanShapero]

But keep in mind, LBSM is optional and voluntary #eloncom312

[Dean Shapero @DeanShapero]

Location based social media can also come across as 'creepy' #eloncom312

[Dean Shapero @DeanShapero]

Data opportunities...customer demographics, frequent visitors, peak hours, etc #eloncom312

[Dean Shapero @DeanShapero]

Customer networks allow you to follow friends to see where they've been. Big for business #eloncom312

[Dean Shapero @DeanShapero]

Mayors have the ability to update venue info in a wikipedia-like format #eloncom312

[Dean Shapero @DeanShapero]

"Mayor" = most check ins at a location in a time period #eloncom312

[Dean Shapero @DeanShapero]

Interesting uses: tips from other users on locations (hotels?), earn points, status symbols ('mayor' of location) #eloncom312

[Dean Shapero @DeanShapero]

Foursquare, next wave social media utilizing location based check ins #eloncom312

[CNN Breaking News @cnnbrk]

Christie: I will not let any party "get between me and the completion of my mission." Watch now on CNN.http://t.co/eaIwPSF3co

[Elon News Network @ElonNewsNetwork]

Elon wins! Lucas Troutman had a career high 7 blocks in a 81-72 victory over Colgate!

[Dean Shapero @DeanShapero]

Elon wins 81-72 after a hard fought game. The Phoenix looks to bring this success to tomorrow's matchup at the Maui Invitational #com110