Debra Aho Williamson

Founder@Sonata Insights. Digital media and advertising analyst. Speaker. Researcher. Writer, "The AI Ad Economy" on Substack.

[Debra Aho Williamson @DebraWilliamson]

AI Wants In. Retail Media Isn’t Sold https://t.co/nRNRX9Vi5R

[Debra Aho Williamson @DebraWilliamson]

What Kind of Media Channel Is AI, Anyway? https://t.co/FE47UGsc0j

[Debra Aho Williamson @DebraWilliamson]

I Tested Muse, Meta’s Agentic Commerce App https://t.co/vkeaAhti5H

[Debra Aho Williamson @DebraWilliamson]

What Will ChatGPT Advertising Grow Up to Be? https://t.co/UGCKjtAhM5

[Debra Aho Williamson @DebraWilliamson]

Should Marketers Advertise to AI Agents? https://t.co/1pDgMMkBVY

[Debra Aho Williamson @DebraWilliamson]

Here’s How Leading Tech Firms View the State of the AI Ad Economy https://t.co/jGERGhBwLE

[Debra Aho Williamson @DebraWilliamson]

The Biggest AI Ad Platforms Just Made a Big Bet on Transparency https://t.co/nOVIikR75u

[Debra Aho Williamson @DebraWilliamson]

Q2 2026 Was the Quarter AI Media Started to Scale https://t.co/MGxOiINqb7

[Andy Plesser @Beet_TV]

🤖 Day 2 of the 𝑩𝒆𝒆𝒕.𝑻𝑽 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝑺𝒆𝒔𝒔𝒊𝒐𝒏𝒔 𝒂𝒕 𝑪𝒂𝒏𝒏𝒆𝒔 asked a provocative question: what happens when AI becomes the intermediary between brands and consumers? The discussion explored how AI platforms and agentic experiences are reshaping consumer decision-making 🎤 Featuring @DebraWilliamson, Sonata Insights

❄️ Outside, the Riviera heat was making headlines. Inside Le Majestic, so was AI: https://t.co/0ySrQtzmaN

#CannesLions2026 #BeetCannes #aiagents #agenticbranding

[Debra Aho Williamson @DebraWilliamson]

The Sisyphus Problem in AEO - this week in The Ai Ad Economy https://t.co/cT0kAutpfb

[Debra Aho Williamson @DebraWilliamson]

Here's How OpenAI's Cannes Coming-Out Party Went https://t.co/bl6Tov9MFz

[Andy Plesser @Beet_TV]

🤖 AI is transforming how consumers discover, evaluate, and engage with brands, while marketers are rethinking everything from media planning to performance measurement. Join us at the 𝑩𝒆𝒆𝒕.𝑻𝑽 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝑺𝒆𝒔𝒔𝒊𝒐𝒏𝒔 𝒂𝒕 𝑪𝒂𝒏𝒏𝒆𝒔 for a conversation on how AI, automation and agentic technologies are reshaping the consumer journey and the future of performance marketing, featuring: Ali Manning, Chalice AI; Michael Cohen, @HorizonMedia; Bradley Rogers, @OMD_USA and @DebraWilliamson, Sonata Insights

🏖️ Learn more and register: https://t.co/0ySrQtzmaN

#BeetCannes #CannesLions2026

[Debra Aho Williamson @DebraWilliamson]

AI Media Gets Its Cannes Spotlight - and a huge ad revenue forecast from WPP Media. https://t.co/5Cz1ej2Fe7

[Sensor Tower (formerly data.ai) @SensorTower]

As @OpenAI ramps up for their IPO, so does their ad business. 1400+ brands have tested @ChatGPTapp ads since launch, with shopping-related brands making up nearly 40% of impressions between Feb. 10th - May 24th. Want to learn more? Check out this article from @DebraWilliamson!

https://t.co/J62OBpANfn

#AgenticShopping #AI #CompetitiveInsights #DigitalIntelligence

[Debra Aho Williamson @DebraWilliamson]

More than 1,400 Brands Have Tested ChatGPT Ads Since Launch https://t.co/fybloGpEhH

[Debra Aho Williamson @DebraWilliamson]

This week in The AI Ad Economy: A Reality Check on the Reality Check https://t.co/oAW8OqNFKY

[Debra Aho Williamson @DebraWilliamson]

@AaronGoldman @adtechradar Appreciate the shout, Aaron!

[Debra Aho Williamson @DebraWilliamson]

How can advertisers and AI platforms navigate the tricky balance between trust in AI answers and the desire to monetize those answers? https://t.co/qJvk6oVK7I

[Debra Aho Williamson @DebraWilliamson]

My advisory firm Sonata Insights is 2 years old! Wow, a lot has changed. To mark the occasion, here are a few predictions for 2 years from now: what AI media will look like, how marketers will use it and how consumers will experience it. https://t.co/6sgYhln5Qg

[Debra Aho Williamson @DebraWilliamson]

An category that didn’t even exist until 2025 could scale faster than other prior media categories. This week in The AI Ad Economy, I analyze what OpenAI's $100B ad revenue goal means. https://t.co/E5WmqlfetG