Derick Lila

Founder at @pvbuzzdotcom. Clark University graduate—and Fulbright alumni. MSc Degree in Environmental Science, and Policy.

[Derick Lila @DerickLila]

@pvbuzzdotcom It's a reminder that residential solar isn't only a technical or financial decision. It's a social one. Understanding how families make decisions may be just as important as improving panels, financing, or incentives.

[Derick Lila @DerickLila]

@pvbuzzdotcom In many cases it increased it because families continued discussing the decision instead of abandoning it.
✅ Researchers argue that installers, utilities, and policymakers should engage the entire household, not just the person requesting a quote.

[Derick Lila @DerickLila]

@pvbuzzdotcom Among the key findings:
✅ Households that worked together with shared goals were far more likely to install solar.
✅Nearly every successful household had a "solar champion" who kept the process moving.
✅ Surprisingly, more disagreement didn't always reduce adoption.

[Derick Lila @DerickLila]

@pvbuzzdotcom The study, published in Nature Energy by researchers at The Ohio State University, included: • In-depth interviews with 39 couples considering rooftop solar. • A survey of 394 households, including both adopters and people who abandoned the process.

[Derick Lila @DerickLila]

@pvbuzzdotcom One of the reasons I found this research so interesting is that it shifts the conversation away from technology and economics toward human behavior.

[Derick Lila @DerickLila]

https://t.co/25laiQFknF

[Derick Lila @DerickLila]

Canada’s GREENER HOME PROGRAM was popular.
But it didn’t work the way people think.

New discussion:

❓Financing gaps
❗Market volatility
📌Why demand collapsed

If incentives come back, this matters.

Full video + article IN THE COMMENTS 👇

[Derick Lila @DerickLila]

@pvbuzzdotcom It’s about time Ontario caught up.
This regulation doesn’t say “virtual net metering,” but that’s exactly what it enables.
It’s a quiet but smart shift. Now it’s up to the sector to make it count.
Are we finally turning the corner?
Also, why isn't this more widely publicized?

[Derick Lila @DerickLila]

@pvbuzzdotcom @GBCollege This is a great step for the industry—more accessible training means more solar talent. But affordability remains a concern; even reduced fees can be a barrier for some.

I’ll be speaking with the Dean of Continuing Learning at George Brown. What would you like me to ask?

[Derick Lila @DerickLila]

@pvbuzzdotcom @PanasonicNA This isn’t just Panasonic stepping away—it’s another sign of how crowded, cost-sensitive, and rapidly shifting the residential solar and storage market has become.
Brand strength alone is no longer enough; agility and vertical integration are driving winners.

[Derick Lila @DerickLila]

Canada: "Alright, let's fight!"

#ElbowsUp #ElbowsUpCanada

[Derick Lila @DerickLila]

As Black History Month ends, the recent attacks on DEI are no surprise—pushback, skepticism, and the need to justify its existence have always been part of the conversation.

DEI should be about fairness, not just optics.

Opportunities must be based on talent, not connections.

[Derick Lila @DerickLila]

Remember when @Starbucks felt like a treat, not just a coffee stop?

The new CEO’s changes—self-serve stations, no non-dairy charges, faster service—give me hope.

It’s a step toward making the Starbucks we love: quality, community, and a great cup of coffee.

☕ #Starbucks

[PVBuzzMedia @pvbuzzdotcom]

Announcing the launch of our Fractional Marketing Services!

💥

Launch Offer:
10% discount & Free Website for early adopters!

Schedule discovery call: https://t.co/4xizYnBbZk

👉 Don't miss out!
...
#FractionalExecutive #digitalmarketingservices #marketingstrategy

[MrBeast @MrBeast]

I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made)

I’ll pick the winners in 72 hours

[Derick Lila @DerickLila]

Exciting times are ahead at @pvbuzzdotcom.

This fun short offers a glimpse of what we've been passionately working on.

No! It's not a movie.

Trust me, it's something huge!

Stay tuned for some cool developments.
...
#leadingchange #winningteam #digitalmarketing

[PVBuzzMedia @pvbuzzdotcom]

Our team is thrilled about what's coming up in 2024.

✨ Big Reveals!

We have been working hard and preparing to launch exciting new products/services.

Please stay connected.

Let's work together to make 2024 a year to remember!
...
#digitalamarketing #solarindustry

[Derick Lila @DerickLila]

@pvbuzzdotcom Newsletter curated by yours truly: https://t.co/02wKwk4dPL

[Derick Lila @DerickLila]

I'm so looking forward to this. 😊

Having spent over ten years in the solar industry (U.S. & Canada) engaged in Communications, Marketing and Business Development, I'd like to think that I have a thing or two to share.

See you later this week!

[Derick Lila @DerickLila]

@Power_Hub Request demo: https://t.co/N22qIm8C7H

[PlayStation @PlayStation]

It'll be a cold day in the Nine Realms when Rick and Morty find the Leviathan Axe and-oh nevermind. Here it is