LAWS OF UX 27.
Von Restorff Effect :
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
LAWS OF UX 27.
Von Restorff Effect :
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
LAWS OF UX 25.
Selective Attention :
The process of focusing our attention only to a subset of stimuli in an environment
— usually those related to our goals.
LAWS OF UX 25.
Selective Attention :
The process of focusing our attention only to a subset of stimuli in an environment
— usually those related to our goals.
LAWS OF UX 23.
Peak-End Rule :
People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience.