WBB.design

With 20+ years of design strategy experience, helps our clients turn customers' needs into business-boosting products.

[WBB.design @DesignWbb]

This all seems a bit crumudgeonly, but actually I'm enthusiastic about it: the more people who are making apps and experiences, the greater the need will be for people like me who... help #CleanUpTheMess.

Read more 👉 https://t.co/c4hixFSS7V

#TechnicalDebt #AI #AppDevelopment

[WBB.design @DesignWbb]

Learn How to Tailor a Product Offering to Your Customers' Unique Needs, Priced to Match Their #PerceptionsOfValue

Read more 👉 https://t.co/81pMvOCfX4

#PricingResearchFirm #SurveyTechniques #demandcurve #CustomersDemandCurve #pricesensitivity #Uxdesign #uxdesign #Uxresearch

[WBB.design @DesignWbb]

Launching a product that fails is a horrible experience for teams, especially those who labored long and late into many of their nights to it to life.

Read more 👉 https://t.co/BbtamXV0Tz

#ResearchPlan #CreateResearchPlans #ExperiencedUxProfessionals #EffectiveUxResearch

[WBB.design @DesignWbb]

Does biodiversity predict profit?

Read the full article: What is the Business of a Nature Conservancy?
▸ https://t.co/SguOhhDBex

#Conservation #ConservationEfforts #UxResearchPractice #NatureConservancy #uxdesign #MemberEngagementStrategies #Uxresearch

[WBB.design @DesignWbb]

Is it possible to test too much?

Read more 👉 https://t.co/nGRIfJueJD

#usertesting #UsabilityTesting #SolveRealProblems #CustomerJourneyMap #uxdesign #uxresearch

[WBB.design @DesignWbb]

Research is the Scaffolding on which Great Products are Built

Read the full article: What is Research Debt?
▸ https://t.co/3bhxVoOzCm

#CognitiveBias #FocusGroups #TechnicalDebt #MVP #Uxresearch #uxdesign

[WBB.design @DesignWbb]

The map tells the story of the subject’s journey from their #POV - what they see, what they think, what they feel and do at critical points.

Read more 👉 https://t.co/BC0OaGnQcH

#SolveProblems #Impact #HumanBehavior #UnderstandingHumanBehavior #Uxresearch #uxdesign #Uxdesign

[WBB.design @DesignWbb]

Maximize the potential of data analytics by discovering how to utilize information to recognize consumer patterns, anticipate upcoming necessities, and establish a plan to provide your enterprise with a competitive advantage. – watch this video now! https://t.co/wVluWckgPK

[WBB.design @DesignWbb]

Could you apply the “knowledge” of a “native English-speaking” AI to a navigational structure designed by a non-native English speaker?

Read the full article: How to Design an AI that can Perform Usability Testing
▸ https://t.co/acFOLoM9V5

#UXResearch #AI #UserTesting

[WBB.design @DesignWbb]

As the Navy Seals say, “Two is one and one is none.” Plan better, and your project stands a much greater chance of being a success.

Read the full article: The Absolute Joy of Planning to Fail
▸ https://t.co/uWK6YmE1qE

#uxdesign #uxstrategy #ux #SEALThoughts #agile

[WBB.design @DesignWbb]

Take your marketing strategies to the next level with this step-by-step guide to how to conduct A/B testing. Discover what it is, why you need it, how to do it yourself, and best practices for successful outcomes. https://t.co/EgqFEWMiZM

[WBB.design @DesignWbb]

Find a problem that your customers have, which makes them burn with the white hot rage of a thousand suns.

That's your MVP.

Read more 👉 https://t.co/PSNXbkCn3J

#MVP #ProductDesign #ProductValidation #WhiteHotRage #PotentiallyPayingCustomers #uxdesign

[WBB.design @DesignWbb]

What makes for a "good" research participant?

Read the full article: How To Build (And Manage) Your Own Research Panel
▸ https://t.co/gBDxKDkBZq

#MarketingDemographics #MarketResearch #ResearchPanels #VOC #ResearchStudy #uxdesign #Uxresearch #BringStrongFeelings

[WBB.design @DesignWbb]

Concepts like "total lifetime ownership costs" and "retained value" often complicate research into vehicle demand forecasting.

EV Leasing Demand Forecasting: A Case Study
👉 https://t.co/dgHvsWpfNv

#PricingResearchFirm #SurveyTechniques #demandcurve #CustomersDemandCurve

[WBB.design @DesignWbb]

How the Conservancy uses grazing as an ecological check / balance mechanism to promote biodiversity.

Read the full article: What is the Business of a Nature Conservancy?
▸ https://t.co/FMYzf5N62e

#Conservation #ConservationEfforts #UxResearchPractice #NatureConservancy

[WBB.design @DesignWbb]

What are journey maps good for?

Read more 👉 https://t.co/6yjBKFmbkW

#SolveProblems #Impact #HumanBehavior #UnderstandingHumanBehavior #Uxresearch #uxdesign #Uxdesign

[WBB.design @DesignWbb]

Investing in a deep understanding of your customers, their needs, motivations and goals, yields substantial dividends over time.

Read more 👉 https://t.co/FrYBAhIwcc

#CognitiveBias #FocusGroups #TechnicalDebt #MVP #Uxresearch #uxdesign

[WBB.design @DesignWbb]

"How do I find out if my MVP will solve the problem my customers have?!"

This seems like a complicated question, but it really isn’t: you ask them.

Read more 👉 https://t.co/VxlC4OMMpV

#MVP #ProductDesign #ProductValidation #WhiteHotRage #PotentiallyPayingCustomers

[WBB.design @DesignWbb]

Although it's tempting to just pour through your customer lists for UX research participants, customers who use your products and services already are more likely to already have formed an opinion. https://t.co/uFTsBL7hBp

#MarketingDemographics #MarketResearch #ResearchPanels

[WBB.design @DesignWbb]

Enabling the creation of a personalized application ecosystem hasn’t, I’d argue, made it any easier for people to get their work done.

Read more 👉 https://t.co/wR2KXQzEtd

#TechnicalDebt #AI #AppDevelopment #Uxresearch #uxdesign #uxresearch