Devaiah Bopanna

Co-founder, Moonshot. Founding Member, @Superteam. Ex Head Writer @allindiabakchod.
📌Dubai/Mumbai

[Devaiah Bopanna @devaiahPB]

Our latest for @CRED_club. Wrote this series with @thetanmay, @deathbypun, @LifeOfPai_ and @VishalDayama. Directed by @AyappaKM. Thanks to @kunalb11, @trupthi_s and @neelakshmathur for making Bangalore boy's hopes and dreams come true. :D

[Virat Kohli @imVkohli]

Never seen this side of Rahul bhai 🤯🤣

[Devaiah Bopanna @devaiahPB]

@ybhrdwj @Keshav_Lohiaaa i don't know about clients, but i am always open to taking money.

[Devaiah Bopanna @devaiahPB]

Abbas Mustan did it better in Tarzan - the wonder car

[Tesla @Tesla]

Real life, baby

[Devaiah Bopanna @devaiahPB]

@buildwithpb Yes sir

[Devaiah Bopanna @devaiahPB]

Katrina is one of the best coffee shops in Dubai, way better than Starbucks, Costa, etc. One of those rare places that’s underrated just because it’s underpriced. People assume it can’t be that good, because it's so cheap. I'm just thrilled that it’s now opened in Marina.

[Devaiah Bopanna @devaiahPB]

Only sport where a ticket gets you 4% of the sport. See a car for 1.1 seconds, 58 times. Also from personal experience, the only sport where the people at home have to text the people at the venue to tell them what's happening.

[mert @mert]

F1 might be the greatest scam of the decade

Totally unwatchable IRL, 50x oversupplied for paddock tickets who are just random IBM and Oracle employees, and full of new environment propaganda

Zero

[Devaiah Bopanna @devaiahPB]

@Christo07291909 @ZeyanNadeem Yes, cheaper than Cotti Coffee. And that’s really saying something.

[Devaiah Bopanna @devaiahPB]

@ZeyanNadeem Still way easier on the wallet compared to other chains, also quality pretty great. Any other options? Will check out.

[Devaiah Bopanna @devaiahPB]

@HrishikeshCk At liv marina.

[Devaiah Bopanna @devaiahPB]

@NachikethShetty Yep, intriguing. Been to the outlet there as well.

[Devaiah Bopanna @devaiahPB]

@Netra Also the bourdinski bread.

[Devaiah Bopanna @devaiahPB]

@viraj_sheth I thought you were getting hired in this person’s founder’s office.

[Devaiah Bopanna @devaiahPB]

@shivambhotika It’s really hurting I missed that one.

[Devaiah Bopanna @devaiahPB]

@akaushik759 Low hanging fruit cake.

[Devaiah Bopanna @devaiahPB]

@chaitanyad0208 @garvvvitt @kulfiapp By not ruining what they are already doing. Great learning for me.

[Devaiah Bopanna @devaiahPB]

The reason I like being involved with early-stage companies is that I get to see first-hand how founders like @garvvvitt throw out the rulebook and build a homemade marketing engine without any external agency help.

In the past few months @kulfiapp built a growth engine that clocked 700k downloads and 30 million views a month, with zero bucks spent on media and a 2-3 member marketing/brand team.

Here's how:
Open and own 3-4 new Insta pages every month. Hire creators in-house, and let them crack IPs on these pages. Shoot daily in the office, upload daily. They now have 15+ pages, with 2-3 videos going up almost daily on each. That's 30-40+ pieces of content taking a shot at the audience almost daily, increasing the surface area of virality.

These are not creator collabs. This is content from pages built on material very close to their product, in a style that follows their brand (linking one of the pages in the comments). So a good chunk of people who engage with the content end up downloading the app, driving up DAUs, D1, D2... even D15, organically.

If you want to join this crack marketing team and are willing to make marketing guidelines extinct, they're hiring. Here are the roles open right now (you'll be at an advantage if you don't have long years in the business):

- Pod Lead
Kulfi runs 15+ Instagram pages and IPs it owns, each with its own face and format. You'll build 10 to 15 new ones from scratch and own how they perform. On a few, you are the face, so being on camera is a must. You write, you shoot, you lead, and you've engineered virality before.

- Content Creators
These IPs need faces. If you're confident on camera, come. You'll also help run content ops and keep the machine running.

- Editors
Instagram-first editors who know exactly where people stop scrolling, and how to make sure they don't.

- Influencer GTM
Anyone with a budget can pay a famous creator for a reel. This role is everything but that: scrappy, unexpected ways to get creators talking about Kulfi, at scale, without burning money. Business brain first; real creator experience and network are a must.
Influencer marketing is mostly boring. Please make it interesting.

Most roles are in person in Bangalore. Strong preference for people already there or happy to move. To apply, DM @garvvvitt, @aadharrr or email [email protected]. No resumes. Just a short note on which role, why you, and how you'd go about it.

[Devaiah Bopanna @devaiahPB]

@niran7 😂😂😂

[Devaiah Bopanna @devaiahPB]

@saxenasaheb did you love playing sport as a kid? If it gives you the same joy, then interest is not compromised. I was never into watches as a kid. Never cared much for it. Was never madly into coffee. Followed coffee prices because we come from coorg, but outside of that no interest.

[Saumya Saxena @saxenasaheb]

So now I run every want past my 13-year-old self.

Because my adult self is heavily compromised.

[Vijay Shekhar Sharma @vijayshekhar]

Started a new passion or started enjoying something online more than before ?
Figure out how could it be happening ::