Devon O'Rourke

Founder & Managing Partner at Fluvio, former product marketer at Amazon, Etsy, and more.

[Devon O'Rourke @DEVorourke]

Being a solo founder has been both exhilarating and lonely...

I'm lucky to have heard about @thesamparr and @jspeiser launching Hampton and am thrilled and honored to join as one of the first 400 members 🎉

[Devon O'Rourke @DEVorourke]

Do people who own property on Vero Beach get the same spam texts?

[Devon O'Rourke @DEVorourke]

@noahkagan https://t.co/skGGdnu1SY - built our beta (fully functioning) product in a day

[Devon O'Rourke @DEVorourke]

Hiring a product marketer? Make sure the RIGHT candidates see it 👁️

Since launching the Fluvio Job Board last week we've seen a massive influx of PMM talent join our Talent Network.

Hiring managers, get your HR/recruiting team on our board ASAP! 👉 https://t.co/wZIloeXbF6

[Devon O'Rourke @DEVorourke]

4️⃣ In advance of any interview, be sure to have 10-15 scenarios/project examples memorized. Be sure to have some measurable outcome for each. It's amazing how much better well-prepared candidates come through in interviews. Don't just answer questions, use the time to impress

[Devon O'Rourke @DEVorourke]

I've been heads down recruiting for 8 PMM (from Sr PMMs to VPs) for the past 2 months. Here are a few tips for job seekers based on my experience 👇

[Devon O'Rourke @DEVorourke]

and 3) (if needed) reviewing the candidate's full LinkedIn profile, including how they position themselves, what accomplishments or responsibilities they decide to call out under each previous role, and any LinkedIn Recommendations.

[Devon O'Rourke @DEVorourke]

Hey @ShaanVP - heard your "highs and lows" tracking mechanism for founders.

@OzBad03 and I built CortexCare to do this exact thing, allowing you to track your mood over time and get some tips based on your past submissions. Check it out! Beta is free

https://t.co/AxJNBmmnCQ

[Devon O'Rourke @DEVorourke]

@awilkinson @async_com

[Devon O'Rourke @DEVorourke]

Most PMMs seem to get stuck at Level 1 or 2. Is this a symptom of poor leadership? Lack of process? Limited PMM bandwidth?....thoughts welcomed

[Devon O'Rourke @DEVorourke]

Let’s be honest — most PMMs are stuck

Despite Product Marketing increasingly being acknowledged as a (if not, THE) critical function, most PMMs are still operating at level 1.

Below is the PMM hierarchy, from tactical to strategic 🪜

[Devon O'Rourke @DEVorourke]

Good examples here include deep ICP segmentation, geo expansion, packaging/bundling, new sales/upsell mechanics, product decoupling, acquisition analysis, and much more! This level requires agency...you need to have proven levels 1-3 before you can get here🥇