Jason Barbato

Growth hacker. Inbound and product marketer. Head of Marketing. Advisor @OrangePegs. Built scalable, profitable, best-in-class enterprise #growth program @IBM.

[Jason Barbato @Digital_JB]

@peeplaja 👋🏻 here

[Jason Barbato @Digital_JB]

@peeplaja 💯 felt and experienced exactly this in a tough spot with a client today

[Jason Barbato @Digital_JB]

@ryanbonnici @whereby 👋🏻 head of growth (check your email 🙂)

[Jason Barbato @Digital_JB]

Gated vs. Ungated #Content? A great debate happening now at #INBOUND2020! #GrowthHacking #Marketing

[Gaetano DiNardi @gaetano_nyc]

Being a speaker at business events is overrated. Everyone wants to put “speaker, author, investor” in their bio. It’s cool and makes you seem poppin. I get it. But it really ain’t all that. Make moves in silence. Get results for your company. Quietly secure the bag. 💯

[Jason Barbato @Digital_JB]

@JeffChang30 💯

[Jason Barbato @Digital_JB]

@JeffChang30 💯

[Jeff Chang @JeffChang30]

How to grow growth talent:

- Require eng + pm to be data experts / not fully rely on analytics team
- Give autonomy and ownership down to ICs to move and learn fast
- Hold teams + individuals accountable for delivering measurable results
- Reward top performers very well

[Jason Barbato @Digital_JB]

@searchbrat 💯

[Jeff Chang @JeffChang30]

After building an mvp, one of the next things you need to spend a lot of time on is your onboarding flow.

It’s hard to get right first try and if your activation rate is low, your retention rate will be also.

- Manually onboard customers
- Improve onboarding flow
- Repeat daily

[Jason Barbato @Digital_JB]

My agency, @OrangePegs, is on 🔥! Come see why and how our #growthhacking program is changing the industry while helping our clients grow and scale. We're hiring a #Growth Lead: https://t.co/Z7DMkuixR4

(P.S. You get to work with me 🙂 -- DM, share, or refer any expert you know)

[Jason Barbato @Digital_JB]

Shout out to @swaymetrics for including me in the conversation around the importance of evangelism to building a #growth program and culture!

Solid #growthhacking guide here for practitioners any level: https://t.co/kJ94SEq2nP 👍 👍

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

95% of the time, when media write about Google's dominance, it's mediocre at best. But, every once in a while, a reporter TRULY GETS IT and delivers something like https://t.co/rn7BYyikXC

Well-researched, detailed, & cited. I wish all journalists were as diligent.

[Sharif Shameem @sharifshameem]

This is mind blowing.

With GPT-3, I built a layout generator where you just describe any layout you want, and it generates the JSX code for you.

W H A T

[Kieran Flanagan 🤘 @searchbrat]

Early in their careers, marketers can't want to move from "doing the work" to "strategy."

Doing the work is what matters. Often that work seems boring and repetitive.

But that's the secret sauce.

It's that commitment that beats everything else.

[Pe:p Laja @peeplaja]

Simplicity is underrated, complexity is fake-smart.

I've seen 50-page strategy documents. Ridiculous. You need to be able to communicate your strategy in the simplest of terms - both internally and externally. As @bhorowitz put it: “The company story IS the company strategy”

[Jason Barbato @Digital_JB]

@davegerhardt 💯

[Jason Barbato @Digital_JB]

A testament to the hard work, disruptive approach, and evolution of my agency, @OrangePegs! https://t.co/RmE626ObOy #growth #growthacking @GrowthMentorHQ

[Oli Gardner @oligardner]

This! >> @unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted.

[José Fco. Valiente @jfvaliente]

Kudos to @Digital_JB for sharing his #GrowthHacking experience, from enterprise to start ups.

#Growth is everyone's responsibility, having models that can guide us increase our success chance regardless of the company's size.

#growthmarketingconf @growthtactics @sixpeppers