Digital marketing strategist
SEO consultant
Content management
Helping businesses reign the online space and capture markets wherever they are trending.
Elon Musk told a story that should terrify every AI company on Earth.
His son Saxon is autistic.
Saxon couldn’t understand why the family went to restaurants.
You can get the same food delivered.
You can call your friends over.
You can eat better at home for half the price.
So why go?
Musk: “He had an epiphany and said, ‘Oh, the reason people go to restaurants is to hang out with strangers.’”
A kid who takes the world literally just decoded something the rest of us never thought to question.
We like being around people we’ll never know.
Look at what we already built.
Delivery apps so you never wait in line.
Remote work so you never share an office.
Self-checkout so you never talk to a cashier.
Every innovation of the last 20 years was a bet against human proximity.
Every one paid off.
Until it didn’t.
Loneliness is now a public health emergency.
Depression has doubled since the smartphone.
The average American has fewer close friends than any generation in history.
We didn’t remove friction.
We removed the thing friction was hiding.
Now look at what’s coming.
AI agents that handle your emails.
AI companions that replace your conversations.
AI assistants that make every human interaction optional.
Same playbook. Same bet.
Except this time we’re not engineering out strangers.
We’re engineering out humans entirely.
The coffee shop where nobody knows your name.
The subway where no one speaks.
The restaurant where you’ll never see that couple again.
Those aren’t failed connections.
They’re the background radiation of belonging.
We don’t just need people who know us.
We need to exist in rooms full of people who don’t.
That’s what a kid understood at a dinner table that billion-dollar companies still can’t grasp in a boardroom.
We spent 20 years building a world you never have to show up to.
AI is about to finish the job.
And nothing it builds will ever replicate sitting in a room full of strangers and not feeling alone.
This is Sam Altman.
He led the development of ChatGPT, which broke the internet and...
He is the founder of OpenAI, an $80,000,000,000 AI company
Here are 5 predictions he has made about AI and how it will impact you and I:
There is no point in creating content for social media unless you use FUZED.
So what’s FUZED?
Well FUZED stands for, funnel, unique accounts reached, zero-click, engagement, and dwell time.
Let’s go over each one.
Funnel – social media is typically top of funnel. It helps build brand awareness.
But it being top of the funnel is fine, as long as you keep the middle and bottom of the funnel in mind.
When creating content, don’t just think about how you can attract more people, but think about how you can “slowly” sell them and drive them to the rest of the funnel.
Unique accounts reached – your goal isn’t only to reach your followers, it’s to reach as many targeted accounts on each platform.
Most platforms have analytics.
Look at the stats after you publish content and see which ones reach the most unique accounts.
This will give you an idea of what’s performing and what isn’t.
Zero click – most social platforms crush your reach if you drive people to any external site (unless it is an ad).
Your goal for 95% of your content should be to keep people on the platform.
There is nothing wrong with driving people to your site, just do that with 5% or less of your content.
Engagement – focus on creating content that encourages comments.
And when people leave a comment respond.
It’s one of the biggest signals for social platforms and it carries more weight than likes and shares because it takes more effort to leave a comment.
And when people leave comments, engage with them and respond to the comment.
Dwell time – how long are you able to keep people on your content before they bounce away.
The longer you are to keep their attention, the more likely your content is to spread virally.
Social networks like YouTube do an amazing job of showing you video retention stats.
Check them out as it will help you optimize your content on all platforms.
Next time you post on social media, keep FUZED in mind.
Content strategies that always work.
I’ve been creating content for 23 years now.
And even though there have been a lot of updates to algorithms for both search and social, there are few things that have stayed consistent.
1. Don’t hire writers to write content – hire industry experts.
If I wanted to create content about fixing a clogged toilet, I would have a plumber help me, not a writer.
You can always hire a writer to review and spruce things up.
2. The basics always work – you don’t need to create a masterpiece like Hemingway. Writing how-to guides and list-based posts keeps working.
3. Evergreen content is the best content – writing something that is news-related is great if you want a quick burst of traffic.
If you look at the type of content that makes up most of a site’s SEO traffic it’s evergreen content.
4. Thoroughness has always won – this doesn’t mean longer is better. Just make sure your content covers every angle and you’ll be fine.
Try to of course do that in fewer words. No one wants to read 5000 words when you could have gotten the message across in 2000 words.
5. Content is only good when fresh – even if you have evergreen content, people expect it to be updated continually.
No one wants to read something 3 years old when it could be 3 weeks old.
This is why Wikipedia ranks so high. They keep updating their content.