DirectBaseline

Remote therapeutic monitoring (RTM) software connecting wearable health data directly to outpatient clinics and providers.

[gener8tor @gener8tor]

We’re excited to announce the Fall 2026 gBETA at Marshall’s iCenter cohort, powered by @QualityInsights!

Five West Virginia-based startups have been selected for the program’s third cohort, chosen for their growth potential, investor readiness, and ability to drive impact across West Virginia and beyond.

gBETA at Marshall’s iCenter is a free, seven-week, non-equity accelerator delivered by gener8tor and the @iCenter_MU for Innovation and Entrepreneurship, helping founders meet mentors, gain customer traction, and pursue investment opportunities. Since launching in 2025, the program has graduated 10 West Virginia companies that have raised $3.2 million in growth capital.

Meet the cohort:
• AlxRX — Founded by Sonia Gonzales.
• BidCraft Tile by Business Up AI — Founded by Andy Morrison.
• Clarus OS — Founded by Tonya Perry.
• @DirectBaseline — Founded by Jordan Hallow.
• Philterd — Founded by Jeff Zemerick.

The cohort will pitch to investors and community partners at a joint Showcase alongside the new gALPHA program on March 4, 2027, at the Brad D. Smith Center for Business and novation in Huntington.

A huge thank you to our partner @iCenter_MU, our sponsor @QualityInsights and to the incredible team supporting this program including Aaron Spurlock, Tricia Ball, Maddy Branham, and gener8tor Program Manager Bill Kuhn.

Learn more: https://t.co/zjDVrj7Ql6

#gBETA #WestVirginia #Huntington #MarshallUniversity #gener8tor #QualityInsights #Startups #Founders