Direct Focus Inc.

We build trust between global brands and agencies to create unforgettable commercial productions. | Specializing in agency relations and creative production.

[Direct Focus Inc. @DirectFocusInc]

Neil Goldberg of DFI collaborated with Pepsi, global superstar Bad Bunny, the incomparable Dave Meyers and Mia Barnes of @RadicalMedia and the team at Translation as Pepsi and @AppleMusic Press Play On Summer.

[The Music Playground @musicplayground]

If you've been watching the @NBA finals, then you saw our spot for @starrylemonlime ft @BeMore27 @Zionwilliamson, @KarlTowns, @Reese10Angel, & @Matt_Barnes22! We did the music, sound design, VO cast & record, and final mix!
Thanks @weareten35 @vsrsus @DirectFocusInc  @PepsiCo

[ODD - Office of Development & Design @odd_ny]

Hoppy Easter! Another Egg-cellent collab w/ @DirectFocusInc. 🐰🥕🐣

https://t.co/kpWae0pkbv

[Direct Focus Inc. @DirectFocusInc]

DFI’s own Brett Zuckerman helped produce this killer spot for @MountainDew alongside @TBWA, @stinkstudios, and JAMM fx!

“Follow that DEW!” —said everyone, ever.

[Direct Focus Inc. @DirectFocusInc]

Neil Goldberg and Barry Rosen of @DirectFocusInc teamed up with @pepsi, @VaynerMedia, and two of the biggest comedic icons on their own road to the #SuperBowl! The stage is set for a master class in acting. Coming 2.12.23

[ADWEEK @Adweek]

Pepsi + milk + @lindsaylohan = #PilkandCookies Holiday Challenge https://t.co/56CsePVFOP

[Direct Focus Inc. @DirectFocusInc]

Brett Zuckerman helped create this remarkable film featuring @anguscloud as he pushes boundaries with @rockstarenergy! Keep an eye out for #WhatsNext! Director Romain Chassaing, Production @CaviarTV Agency @GSP, Edit Rock Paper Scissors, VFX Mathematic

https://t.co/8G2h6a5FrK

[Direct Focus Inc. @DirectFocusInc]

DFI’s Brett Zuckerman collab’d with @thinkmotive and KILLED it on this super fun spot for @MTNDEWGaming and @NBA2K 🏍🏍🏍

[Direct Focus Inc. @DirectFocusInc]

DFI’s own Brett Zuckerman collaborated with @thinkmotive and Los York with directors Seth Epstein and Greyson Whitehurst on this spot for @MTNDEWGaming! Ball is life…unless you’re Grim. Then ball is death.

[Neil Goldberg @NeilGoldbergDFI]

Enjoyed representing @DirectFocusInc, and the great team @pepsi in this collaboration with @Vayner, powerhouse director @hannahluxdavis, the amazing choreography of @seanbankhead, and rising star @chloebaily as she turns everybody Footloose.
https://t.co/oyGMMJmhku

[Direct Focus Inc. @DirectFocusInc]

DFI’s own Neil Goldberg enjoyed partnering with the Pepsi Studio’s Kim Linn and Ari Alius to show how people get lost in the moment when paring @pepsi Zero Sugar with their favorite food 🍕

[Direct Focus Inc. @DirectFocusInc]

🚨DFI’s Brett Zuckerman helped make some magic with this new spot for @MountainDew Energy with Mental Boost! Dive into anything and be focused! ⚡️BIG shout out to @247LS, @odd_ny, @CaviarTV and director Neal Brennan!

[Direct Focus Inc. @DirectFocusInc]

Spotlight on this fun spot by our friends over at The Studio and Josh Clark for @pepsi & @NHL ! Watch Colorado Avalanche teammates take their trash talk from the ice to the locker room and learn the difference between trash and recycling! #PepsiTrashTalk https://t.co/SpOqkWPevU

[Direct Focus Inc. @DirectFocusInc]

Such a blast creating this energetic, fun new spot for @Starbucks new #BAYA energy drink right in time for the summer! 🌞💃🏽 special thanks to @energybbdo and Henry Schonfield at Reset Content!

[Direct Focus Inc. @DirectFocusInc]

DFI’s own Allie Mercurio helped create this super fun spot for @bublywater feat. the one and only @MichaelBuble! No calories, no sweeteners, all smiles and an extra set of hands #seethebublyside! Special thanks to @TBWA!

[Direct Focus Inc. @DirectFocusInc]

DFI’s own Allie Mercurio helped bring this new spot to life for @bublywater! Behind every broken plate is one less chore you totally hate, let @MichaelBuble show you how to #seethebublyside! Special thanks to @TBWAChiatLA

[Direct Focus Inc. @DirectFocusInc]

DFI’s own Lauren Renz helped bring this awesome new spot for @PureLeaf to life! 🎶pour LOWER sugar for me 🎶

[Direct Focus Inc. @DirectFocusInc]

So much fun producing this spot for @MountainDew feat. Charlie Day! Raspberry lemonade-flavored MTN DEW is NEW…hope you can tell ;) Special thanks to @TBWAChiatNY, JAMM vfx, and Company3!

[Direct Focus Inc. @DirectFocusInc]

You may need to make your own unboxing vid after you try new Raspberry Lemonade Spark from @MountainDew! Such a blast creating this spot feat. @ZachLaVine alongside our friends at @TBWA, Company 3 and JAMM! ⚡️⚡️

[Direct Focus Inc. @DirectFocusInc]

ONE LAST accolade to bring us home: thrilled to be on @esquire list of the very best Super Bowl ads of 2022! We had such a blast producing this awesome spot for @LAYS! Big shout out to @RadicalMedia and @highdiveus !