If the election outcome is as I expected, it should cause the large minority of the country who supported @KamalaHarris and predicted her victory to begin to question their sources of truth.
Half the country has believed that @X is filled with mis- and disinformation, and that they could only therefore rely on The NY Times, MSNBC, CNN and other mainstream media for their news. And they did.
If, however, you have been active on @X for the last year, you have known the truth days, weeks and often months before the facts appear in the MSM.
The MSM excerpted, clipped and cut to defame @realDonaldTrump while claiming that @JoeBiden was fit as a fiddle. Then when Biden’s polls collapsed, @KamalaHarris was anointed the candidate and her hagiography was written with glowing acclaim from the press. But this could not hold as she ducked the media and held fast to the teleprompter.
Citizen journalists with their phone cameras in hand captured the real Kamala forcing her to defend her record and her plans in more media appearances. It did not go well and the public demanded to learn more so @KamalaHarris had to risk more unscripted media.
The doom loop was underway with perhaps 60 Minutes as one of the more dramatic examples, even after CBS tried to save her, most glaringly by excerpting one answer to replace a word salad response to another. But the citizen journalists on @X quickly caught and outed this fraud and demanded a transcript.
As many who supported Kamala began to realize that they have been misled, they became open to Trump as an alternative, but they didn’t want to rely on the media to understand him because they did not want to be misled again.
They wanted to hear the candidate in his own words and that is where @lexfridman and @joeroganhq long form podcasts came to the rescue. When Kamala was offered the same opportunities to explain herself, she rejected them. And the voting public could only draw a negative inference.
When the story of this election is written, I expect it will be as much about how half of America woke up to the reality that they have been manipulated by the media. This should lead to an abandonment by many of the MSM as their primary source of information. It will push more people to @X, to podcasts and other empirical sources, and it will lead to a more informed public.
The other outcome I hope happens is the implosion of the Democratic Party. The Party lied to the American people about the cognitive health and fitness of the president. It prevented, threatened, litigated and otherwise eliminated the ability of other candidates for the primary to compete, to get on ballots, and to even participate in a debate. The Party and the administration used lawfare in an attempt to imprison, bankrupt or otherwise kill off Trump as a candidate. These acts are collectively grave threats to our democracy. With the highest irony in order to hide these acts, the Party accused the opposition candidate of being the grave threat to democracy.
The Democratic Party proved itself to be fundamentally undemocratic. It needs a complete reboot. The leadership should be thrown out and those responsible should apologize to the American people.
Honest Abe said it best:
You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.
@knab_nl dus ineens uit het niets is mijn code anders en werkt faceid niet meer. De dagelijkse storing? “Neem contact op via de app (waar ik niet in kan) of bel (tussen 13 en 17).” Zelfs de klantenservice van @bunq is sneller!
X Has Already Won
Elon Musk closed the acquisition of Twitter, now X, in October of 2022. Once that deal was closed, a bunch of advertisers left the platform out of fear of their brands being impacted by the new “Freedom of Speech” rules that X was looking to implement.
The premise was that ads would be shown next to content that advertisers don’t want to be associated with, and because X would now allow more “improper” content, the chances of having a negative ad experience could increase.
After leaving the platform for a few weeks, almost all advertisers have come back, albeit with lower ad spends. However, earlier this year, X gave guidance that the platform is near cash-flow neutral, minus debt obligations. This means that even though the platform has suffered losses in terms of ad revenue, the company is close to being self-sufficient.
In other words, no outside cash has to be brought into the company to keep it alive, as long as the trend continues.
Fast forward a few months, and after controversial comments made by Elon and an effort by Media Matters to encourage advertisers to boycott the platform, advertisers left again.
However - just like the first time, after a few weeks, advertisers are beginning to come back. There’s confirmation that Netflix has started to spend ad money on the platform again, and per Elon at his recent conference in Italy, advertisers are beginning to come back to the platform en masse.
I think all of this points to something quite clear - the Overton Window is beginning to shift, and with it, a massively profitable endeavor for advertisers.
For those that are not familiar, the Overton Window is a term used to express what is “acceptable” to be discussed in a given time period. If you compare what is acceptable to be discussed on X today, vs what was acceptable on Twitter pre-acquisition, you can very clearly see that the “acceptable” topics are much more diverse and plentiful. This means that the Overton Window has shifted.
Another example of this is also on YouTube. A few days ago, Mario hosted a space with Elon Musk, Alex Jones, Andrew Tate, and other folks discussing Alex’s reinstatement and a bunch of other topics. These topics pre-acquisition would not be admissible under Twitter’s former rules. What’s really interesting is that after making this edited content available on YouTube, YouTube has a) not taken down the content from the platform and b) allowed monetization on the content.
This implies that advertisers are now becoming comfortable advertising on content that they weren’t comfortable with in the past.
What does this mean for X? It’s quite simple - X’s willingness to stand for Free Speech, even when the CEO makes statements that cause the business to temporarily lose revenue, is creating a brand new market for advertisers that previously did not exist precisely due to an unwillingness to embrace Freedom of Speech.
And because X’s entire approach has been to uphold Freedom of Speech and accept the repercussions that come with it, the platform has positioned itself as the premier place for content that will be generated on this principle.
This same content is a market that advertisers have had 0 access to in the past because of the unwillingness of platforms to embrace Freedom of Speech, and the skittishness of ad agencies to sully their brands with controversial topics. On top of this, it’s a market that is untapped, which will generate billions of views, and billions of dollars, for creators and advertisers alike.
I do not suspect we’ll see another advertisers boycott in the future because of this dynamic. There’s way too much money to be made, and now that the Overton Window has shifted to where the “public” is now “comfortable” with listening to dissenting and controversial opinions, advertisers will be tripping over themselves to advertise on X over the long term.
In my opinion, people respect the notion of being allowed to think for themselves, and because this has been subdued for far too long, there will be an avalanche of interest for content that is specifically challenging and controversial. Ultimately, this will be massively profitable for advertisers due to the engagement and attention it’ll receive from the public.
I posited when Elon bought the platform that X would win if they could make Freedom of Speech profitable, and I think we’re starting to see glimpses of this being the case.