DiscreetDesignsUK

UK personalised design company focusing on discreet, memorable products for life’s major milestones.

[DiscreetDesignsUK @DiscreetDesUK]

@Shpeshal_Nick This is clearly an existential crisis for XBOX. It is Hail Mary time.

[DiscreetDesignsUK @DiscreetDesUK]

@Shpeshal_Nick For example, the accountability margin would go and XBOX would then have to factor AZURE and Payroll costs into their Profit/Loss. That's far more stringent than they have now. That would result in more layoffs and closures.

[DiscreetDesignsUK @DiscreetDesUK]

@chaosprimeZ The extreme, extreme minority. HELIX would have had a max 10m or so base.
That wouldn't sustain the division.

[DiscreetDesignsUK @DiscreetDesUK]

@PostUp_SOG XBOX will have to account for Azure, Payroll, Legal etc in their profit and loss if that happens. That's not in their current accountability margins.

[DiscreetDesignsUK @DiscreetDesUK]

@FuuTop1 Fable is absolutely in that range too. It's developed in the UK which is expensive - they set up a new team, had to retool the engine and have 2-3 support studios on it as well. It's been in development for 9 years.

[DiscreetDesignsUK @DiscreetDesUK]

@XboxTimdog Insomniac are were working on Miles, Spiderman 2 and Wolverine concurrently.
Then Coalition are Gears only for 7 years.

[DiscreetDesignsUK @DiscreetDesUK]

@chaosprimeZ And this would have been well known months before Sharma took over, yet what did she do? Come out and announce it.
XBOX need to do what Sony do - shut the fuck up and think.

[DiscreetDesignsUK @DiscreetDesUK]

@chaosprimeZ MAGNUS/HELIX was always a $1000+ device. Console gamers wouldn't pay that, and PC gamers wouldn't go for it if it didn't have native STEAM. It was a catastrophe waiting to happen.

[DiscreetDesignsUK @DiscreetDesUK]

@chaosprimeZ They are bleeding money and have now wasted hundreds of million on MAGNUS APUs that won't see the light of day. If they want to be profitable and stand on their own two feet - that's how to do it.
The studios I listed are net loss for XBOX.

[DiscreetDesignsUK @DiscreetDesUK]

@chaosprimeZ An XBOX twitter die hard would hate that - but that is how XBOX would become profitable on its own terms and cut the bloat.

[DiscreetDesignsUK @DiscreetDesUK]

@chaosprimeZ I'd scrap day one on Gamepass, reduce its cost, set up an annual plan.

I'd massively get into bed with PlayStation to take advantage of their marketing machine and reach, and I'd build my family brands with Nintendo.