DonorMotivation

[DonorMotivation @DonorMotivation]

Beauty is in the EYE of the beholder - so is PERCEIVED VALUE. What are you doing to increase your perceived value? Keffer

[DonorMotivation @DonorMotivation]

Are you converting your features into benefits? Here's the great Feature-Converter phrase: so that you can... Keffer

[DonorMotivation @DonorMotivation]

Improve my relationships... how will your "stuff" improve my relationships. Show prospects and clients. Keffer

[DonorMotivation @DonorMotivation]

How will what you do produce more joy in the life of your prospects, donors and clients? Keffer

[DonorMotivation @DonorMotivation]

Freedom and independence are huge for people. How does what you do give people greater freedom? Tell them vividly. Keffer

[DonorMotivation @DonorMotivation]

People want more time. Show them how what you do will free up time for them! Keffer

[DonorMotivation @DonorMotivation]

Prospects also want (#3) more money - save, spend, give. Except business owners, they don't want to save. More on that to come. Keffer

[DonorMotivation @DonorMotivation]

2nd thing people want: More Comfort. Tie what you do to how they will gain more comfort, ease, convenience. Keffer

[DonorMotivation @DonorMotivation]

Here's one of the things prospects want: better health. Relate your benefits to health. Keffer

[DonorMotivation @DonorMotivation]

Only a few things are controllable... control them, measure them and report them! Keffer

[DonorMotivation @DonorMotivation]

Position yourself by identifying your Right Fit Clients feelings and frustrations. Do you know what they are? Does your staff? If not,...

[DonorMotivation @DonorMotivation]

Everything, I mean everything, must start with the client. Keffer

[DonorMotivation @DonorMotivation]

When was the last time you asked: What's the best thing I do for you? What's one thing I can do to improve your experience? Ask today....

[DonorMotivation @DonorMotivation]

What is your theme for the year? Ours: Double Results With Less Effort Keffer

[DonorMotivation @DonorMotivation]

Ask your five best clients/donors this, "What's the one thing I do for you that no one else does? Keffer

[DonorMotivation @DonorMotivation]

What's the ONE thing you should do, send, or present that you've been messing around with long enough? Do it now! Keffer

[DonorMotivation @DonorMotivation]

Ok. I see you. You're still doing it? Keffer

[DonorMotivation @DonorMotivation]

What are you doing right now that should be delegated (permanently) to someone else? Keffer

[DonorMotivation @DonorMotivation]

Seriously, no one has ever called for a brochure. You know why? Keffer

[DonorMotivation @DonorMotivation]

When was the last time someone called and asked for your brochure? That's called a clue! Keffer