You just announced the iPhone 16. How long can this string go—will there be an iPhone 30? Won’t some AI device replace them soon?
"We see the smartphone lasting a very long time. There will be more innovation. And obviously you look at the first iPhone that shipped versus the iPhone 16, they’re totally different, right?"
I'm so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.
Filmmakers often overlook the importance of aspect ratio choice, or feel confused when it’s time to make a decision.
Here’s a little cheat sheet I made that you can bookmark for your next project.
Made this a while back but never shared. Just a little insight to my (quite simple) go-to motion language for most of the stuff I work on. I like to think thoughtfully choreographed movement, well-timed pacing, and layering subtle details beats fancy animation tricks & effects.
THIS IS NEXT LEVEL 🤯
I just watched Submerged - the first scripted film captured in Apple Immersive Video for Apple Vision Pro. It's incredible. I think it's the best immersive video I've ever seen. Unreal video quality, locations, angles, story, actors, sound, Spatial Audio - it all came together in this awesome immersive experience.
I sat there with my eyes wide open and just couldn't believe what I was going through 😳
It's like you're there with the crew in the submarine. The chaos starts and you're confused along with them 🫨
There’s this shot where the water starts rising and you’re going under, and I felt like I had to take a deep breath before it hit me 👀
Big shoutout to Apple and the entire team for taking immersive content to a whole new level with this one. If you’ve got Apple Vision Pro, watch this right now. If not, hit up an Apple Store and ask them to turn it on for you. Trust me, you won’t regret it! 👏