Brittne Kakulla, PhD

Insights leader at AARP | Human-centered AI, AgeTech & the 50+ consumer | Exploring AI-powered research. Keeping people at the center. | Views my own!

[Brittne Kakulla, PhD @DrBrittne]

Three in four gamers age 50+ have used gaming to cope with something hard: loss, illness, caregiving, retirement.

There's no single 50+ gamer either. We found five segments who play for different reasons.

Full report: https://t.co/exw0HDmGxE

[Brittne Kakulla, PhD @DrBrittne]

Half of adults 50+ play video games. That's 60.2M! Only 1 in 10 calls themselves a gamer.

My new study "Play on Purpose" is out. Gaming is purposeful me time: 75% play to relax, 73% to stay sharp, 61% to ease stress.

Design for what people want from play, not their age!

[Brittne Kakulla, PhD @DrBrittne]

@Delta this broken window cover that won’t close is a vibe killer for watching anything. Is it a safety issue too?

[Brittne Kakulla, PhD @DrBrittne]

@pizzahut Never got the order- my husband left after waiting 45 min. Tried calling and have only been routed to customer service.

[Brittne Kakulla, PhD @DrBrittne]

@HeyGen_Official great tool but where are the old heads? The few "older" avatars look about 50- and there's only one woman. Why?

[Brittne Kakulla, PhD @DrBrittne]

Today is National #grandparentsday; if you are blessed to still have them- give your granny or pop-pop a call, or better yet, video chat them as 7 in 10 use this tech to stay connected with loved ones!
https://t.co/Y6w06Alzg5

[Brittne Kakulla, PhD @DrBrittne]

@ArthurLupia @NSF She was an excellent advisor in my dissertation committee. She will be missed.

[Brittne Kakulla, PhD @DrBrittne]

Happy to see my 5+ tech trends research referenced in this study using federal data to define "tech savvy" at the state level! More older adults are using technology with DC and CA leading the way. As the kids say "the 70+ have entered the chat..." 😄
https://t.co/HWelZO39Uo

[Brittne Kakulla, PhD @DrBrittne]

@sapna @josephpisani Grannys and tech! My 2 favorite things. In the latest @AARPresearch study we found 15% of the 50+ are on TikTok! check out the study here: https://t.co/gDjgnlUK4z.

[Brittne Kakulla, PhD @DrBrittne]

Lexi is dropping gems! #blacktechtwitter

[LexiBSpeaks @LexiBSpeaks]

Join me @MMCollectivee APEX Summit next week during my fireside chat with the founder of the organization to discuss tech, the truth behind what you see on social media and more! Grab your FREE tix w/ this link and share with your people(s).

https://t.co/oxzaACuG3I

[Brittne Kakulla, PhD @DrBrittne]

So many good sessions going on right now at #apexsummit. Especially excited about this session I'm attending "Creating the Future of Inclusive Products and Services." It's virtual so tix still available! #inclusivedesign #a11y #BlackTechTwitter

[Brittne Kakulla, PhD @DrBrittne]

Fantastic speakers and so many great insights! If you missed it- the recording is available #UXResearch

[User Experience University @UX_University]

Join us on the 29th of this month and listen to our amazing speakers who will be sharing their insights on ‘UXR Vocabulary: 100 most essential terms of the effective UX Researcher’

Save your seat here: https://t.co/eHHZgNbLxP
#uxresearch #uxr #userresearch

[Brittne Kakulla, PhD @DrBrittne]

@BlackIsTechCon has been amazing this week, but I absolutely loved @MMCollectivee session today! #growingandglowing will be my new mantra! 👏🏾👏🏾

[Brittne Kakulla, PhD @DrBrittne]

@labs_ux Hi as an oldhead I’m wondering why age is required field to join the community?

[Brittne Kakulla, PhD @DrBrittne]

@Better_Oats hello have you considered making one of these maybe…PURPLE? That way lazy husbands who only look at color wouldn’t get the wrong box!

[Brittne Kakulla, PhD @DrBrittne]

Thank you @teneikaask_you for the info! #UXR

[Brittne Kakulla, PhD @DrBrittne]

Excited to participate in this amazing #UXR opportunity this fall with ⁦@MMCollectivee⁩! 👏🏽👏🏽

[Brittne Kakulla, PhD @DrBrittne]

@breakfastclubam thanks for the @AARP shoutout! We’ve found that “old” is always 10 years older than your current age!

[Brittne Kakulla, PhD @DrBrittne]

@Spotify why is it so difficult to report a song as explicit lyrics? It’s taken me 30 min with an agent for 1 song

[Brittne Kakulla, PhD @DrBrittne]

@AARPresearch Thanks for having me!