Lisa Jacobson explores how whiskey circulated as cultural currency in the 1950s and 1960s, drawing from Ernest Dichter’s motivational research conducted for distillers and liquor distributors.
The Bitter Truth: Bitters & Amaro is out. Elizabeth and Abigail explain what exactly bitters and amaros are and explore the many roles they can fill in a glass. Listen on iTunes or where you get podcasts.
Just finished a delicious mezcal flight espiritunola and missing @pitmezcales. #cdmx#nola#mezcal#bacanora @ Espiritu Mezcaleria https://t.co/jZ6tiFhg8e