YRBA

Energy’s best kept secret. Available for pre-order now!

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Happy Father's Day!

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Getting up early and going for that early morning run! Let’s get active this summer!!

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Enjoy the amazing weather with YRBA!

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Congrats to all the new Grads! 🎉

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YRBA started with one question: what would an energy drink look like if it were built to work with the body instead of against it?

The answer was yerba mate, real ingredients, and 100mg of clean caffeine that lifts you without any of the bad stuff.

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The wrong energy source taxes you twice - once when it spikes your anxiety, again when your energy crashes.

We built YRBA around yerba mate for a reason. It delivers a clean 100mg of caffeine alongside natural antioxidants that will wake you up (and not wind you up)

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Happy Memorial Day! 🇺🇸

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Happy Mother’s Day to all of our Moms!

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Yerba mate contains chlorogenic acid - it's known for its ability to activate an enzyme called AMPK.

Why does that matter?

AMPK is your body's metabolic master switch. When it flips on, it signals cells to start breaking down stored fat for fuel.

This is one reasons yerba mate has been studied for its effects on fat oxidation and metabolic rate

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Most people don't know how caffeine actually works.

It doesn't "give you energy." It blocks adenosine - the molecule that tells your brain you're tired. It works by physically sitting in its receptor so adenosine can't dock (as shown in the video).

This causes neurons to keep firing instead of slowing down. That's what causes the “alertness” feeling.

Most energy drinks hit you with 200mg+ of caffeine which can overwhelm the body and cause anxiety.

@drinkYRBA, which derives caffeine from organic yerba mate, gives you 100mg of caffeine - enough to block adenosine, but not enough to overshoot you into the land of regret.

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Plants produce natural stimulant compounds called xanthines. Coffee gives you one (caffeine), & yerba mate gives you two (caffeine and theobromine).

Caffeine blocks adenosine at the neuron which creates the “alertness” feeling.

Theobromine relaxes smooth muscle in your blood vessels which creates vasodilation & thus better blood flow.

The former speeds up your brain, and the latter opens up your circulatory system.

That combo is why yerba mate drinkers describe the feeling as "alert but calm" compared to coffee.

This is one of the many reasons we’re excited to share @drinkYRBA with the world.

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Meet your new energy ritual⚡️

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We made YRBA as a quick, healthy, delicious, and modern way of consuming yerba mate. How many ways have you tried yerba?

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One of yerba mate’s superpowers? Polyphenols. Find out below how these powerful antioxidants make you feel good and avoid the classic coffee caffeine crash.

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https://t.co/YjY8YnHoki

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https://t.co/YjY8YnHoki

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That YRBA caffeine be hitting different