Micholyn

Micholyn (“Mike-o-lynn”) | Lead Marketing at Fajen Consulting | Fractional CMO | Award-winning writer + strategist | Believer | Fajen Farm Beekeeper + Gardner

[Micholyn @DSMPencil]

If your brand feels inconsistent, it’s not a content problem. It’s an identity problem.
#BrandArchetypes help define how you communicate, lead, and connect.
Read: https://t.co/rQJMTTLGpQ

[Micholyn @DSMPencil]

#MayThe4thBeWithYou #joltconference #AriaLasVegas #Marketing

[Micholyn @DSMPencil]

@garyvee #cryptos are as problematic as an ice fisherman and ice shanty’s! Ha! #TroubleWithACapitalT
https://t.co/NxpZBB8uus

[Micholyn @DSMPencil]

Punctuating how much Americans want to avoid talking/thinking about, dealing with, or being present in the moment. Super Bowl ads suggest viewers “want a new drug.”#marketing #AmericanEscapism https://t.co/8NSWbQmxGE

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

I'll go slide-by-slide, so you can get context.

Basic gist: There's 3 reasons to diversify your marketing efforts and expand beyond just Google and Facebook (where the vast majority of marketing dollars and effort are currently spent).

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Today, average Facebook organic reach (i.e. your ability to reach the fans who liked your pages without paying FB) is 0.09%.... YIKES.

credit to @RivalIQ's superb annual report: https://t.co/Jixubt7UGk

[Micholyn @DSMPencil]

Wrapped up my #MasterClass with @SalmanRushdie. How cathartic to allow my mind to write as I listened. You helped unpack a #germ, sir for which I’m very grateful!

[Micholyn @DSMPencil]

@amaiowa brings some powerful #marketing topics to the forefront with #Experience2021 virtual marketing conference! Soaking up #data smarts from @TrilityGroup

[Micholyn @DSMPencil]

@kilcherfrontier Oh my gosh, Charlotte! Your flowers (#peonies) are gorgeous! What fun to get a deeper peek at your side hustle! I rarely get on social media, but had to tell you I'm melting seeing your peony haul!! Lovely, sister just lovely! When they feature you and Eve I am glued!

[Micholyn @DSMPencil]

Could You Quit for $50,000? Smoking Cessation Contest for Small-Town Iowa https://t.co/43mXLArKC9
Iowa small towns could win $50,000 for their communities! It's as simple as competing in Iowa's Cold Turkey Challenge!

@ABCancer
@MainStreetIowa
#NicotineCessation #Iowa

[Micholyn @DSMPencil]

@TODAYshow 🤨 Hmm, that was always the worst to find those in your trick-or-treating haul as a kid but maybe there actually IS a market for eating chalk. Who knew?

[Micholyn @DSMPencil]

@MariaMazraz Get it sister! #appropriate

[Micholyn @DSMPencil]

Though I know you’ve got lots of other things to deal with right now, I would also welcome a permanent end to the can & bottle redemption bill @IAGovernor https://t.co/u0D6sHNwy6

[Micholyn @DSMPencil]

Our #marketing company won the 2020 Best Digital Marketing campaign award from @amaiowa last week for our work with client, @CLEProductions and were tickled about it! #digitalmarketing

[Micholyn @DSMPencil]

My #SEO goal? To have a complete understanding of the SEMrush suite and digital marketing. That’s why I’ve completed the Backlink Management Course with @GregGifford! Yo, Greg that was super informative! https://t.co/BHsO7HshX5

[Micholyn @DSMPencil]

@google May 2020 might impact your site. This article gives solid advice on how to improve your indexing and it starts with quality content. #SEO #webdevelopment #contentmarketing

[Google SearchLiaison @searchliaison]

Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:
https://t.co/e5ZQUAlt0G

[Micholyn @DSMPencil]

Interesting #webdevelopment article about how now is a good time for #website #migration because users expect adjustments from brands now.

https://t.co/4qt5lOQqiE

[Micholyn @DSMPencil]

The best napping video ever!

[Micholyn @DSMPencil]

@KimReynoldsIA With Iowans now recycling our cans and bottles during the pandemic, this may be a good opportunity to change the Bottle Bill to remove the 5-cent add on to beverage purchases and help keep germs out of our grocery stores and redemption centers. @MetroWaste

[Micholyn @DSMPencil]

Happening now! How is your marketing content holding attentions? #experience2020 Keynote speaker @DrewDavisHere takes stage at @amaiowa #marketing conference!