@theisaacmed Yup you get it. The creators audience and their personal brand are what matters way more than their “avatar” or just making UGC.
This is useful, but it doesn’t kill influencer marketing lol
@gauravsbuilding making the content isn’t the only benefit from the creators. It’s their audience and distribution and trust their audiences that are more valuable imo
@coltonjetlee@Seanfrank ^yes % of sales on meta ads, either partner ads or purchased content.
Payout a percentage of attributable revenue. Can be tracked manually and paid manually, or use any affiliate tracking system (social snowball being one) to track the conversions and automate payouts
@Seanfrank@mattlady what do you want them to do? a few I can recommend, some specialize more in paid posting w/ usage rights, other more performance based (affiliate)
A great email debate took place today at @CommerceRound
My takeaway was AG1 has incredible emails and the agency that works with them is incredible at retention.