DTC Examples Newsletter

Weekly DTC Marketing Newsletter With Insights To Help You Scale Your Brand.

[DTC Examples Newsletter @DtcExamples]

8 Facebook Ads ideas proven to work:

- Us vs Them
- Founder stories
- Before and After
- Split-screen videos
- Testimonial Stack UGC
- Carousel in a video format
- Static Image with core benefit
- Problem - Agitation - Solution UGC

Example of each ad-types with breakdown🧵👇

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[Badal Pandey @Badalpandey_]

Facebook Ads Creative Iteration:

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@Badalpandey_ ads

[Badal Pandey @Badalpandey_]

In 2024, I spent over $10M+ on Facebook ads

I compiled my biggest learnings in a 5-Day free course

It contains everything:

> Framework & Hacks
> Creative & Scaling Strategy
> Lesson learned & Mistakes to avoid

Like & reply "ads", I'll DM you link to Course(Must be following)

[Badal Pandey @Badalpandey_]

4 Static Facebook Ads ideas proven to work:

• Call out Ads
• Product Grid
• Before & After
• Static Image with Core Benefit

Example of each ad-types with breakdown🧵

1/ Product Grid

These format ads have great CTRs as they draw attention & act as pattern interrupts.

Also, you’re able to show the product in use in different ways & how it looks on customers

2/ Before and After

Before & After is one of the most performing Ad-format.

The idea is to relate with the customers by showcasing a person/customer who was in the same situation as they are currently

After that walk them through the entire journey of the transformation & showcase product benefits simultaneously

Great Before & After Ad by Dose

For Month 1 they share features of the product & if you take the product consistently for 6 months on the right side they show the benefits of the product.

Simple yet highly effectiv

While creating Before & After video ads, Use this simple framework:

Before-After-Bridge formula

1) Show your customer’s current problem(Before).

2) Show a life to them, where the problem is solved(After).

3) Present your product as a solution(Bridge).

Simple. Effective. Profitable.

3/ Static Image with Core Benefit

To create these ads, Just take your best performing headline & use in your creative & make sure to highlight different USP’s of your product.

Works like a charm

4/ Call out Ads

I love this ad by Huel because it talks about the outcome of the product “Saves time & it’s healthy”.​
​
Outcome-based headline & highlighting USPs of the product with pointers.

This is how you make great static ad

[DTC Examples Newsletter @DtcExamples]

@Badalpandey_ 1

[Badal Pandey @Badalpandey_]

Facebook Ads hack:

Try creating 2 ads, everything same, Just change initial hook

Try 2 hooks:

Hook #1: The #1 Shirt For Guys Who Lift

Hook #2: Dress Less "Dad" and more "Daddy"

Same ad, Just change in hook

Still they perform completely different

Launched these recently for our client.

One of them already has 250+ purchases

1 or 2?

[DTC Examples Newsletter @DtcExamples]

@Badalpandey_ ads

[Badal Pandey @Badalpandey_]

I’ve audited 100+ landing pages over the past 3 years.

And compiled my 9 biggest learning into a file

It took me 3 years to learn but you'll learn everything in 10 minutes

All for free

Like & reply "ads" & I'll DM you the link to the file (Must be following)

[DTC Examples Newsletter @DtcExamples]

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[Badal Pandey @Badalpandey_]

Facebook Ads Research:

[Badal Pandey @Badalpandey_]

Facebook Ads Hack:

Create 5 different ads from a single ad

>> Take your best performing creative
>> Note 5 different sales angle your audience resonates with
>> keep ad same, Just change hook in the creative

You don't need new creatives, Utilise your assets wisely.

Here’s a great ad example by Huel, highlighting USP’s of product & core benefits in the headline.

But more importantly, I wanted to share the way they test hook.

3 Different Ads, With everything same, Only testing hooks

Creative iteration is the most powerful way to scale Ad-Account, Anytime you find a winning creative, Atleast test 3-5 different iterations of it

You can create an iteration of:

• same messaging in a different setting
• same setting with a different messaging

Here’s a great example ad, Where Curology tests different visuals

They found, The winning headline & messaging, Now they are testing different visuals for it.

3 Different Ads, With everything same, Only testing Visuals

For testing the iteration of video ads

>> Take your best performing creative
>> Note 5 different sales angle your audience resonates with
>> keep ad same, Just change first 4-5 seconds in Video

For Ex: Creative Iteration for one of our clients

In this Ad-Account Our Target CPA is $40. For our winning video ad, We created 4 different hooks & tested it for 4 days.

4 ads, everything same, Just change initial hook
Still, they perform completely different.

And we found our winning creative hook that is 1st Hook

Always, Remember: Creative iteration is fastest way to increase creative volume & scale your Ad-Account.

Also, Creative iterations always perform differently.

Let’s say you wanna test which Hook resonates with your Audience.

Try creating 2 ads, everything same, Just change initial hook

Try 2 hooks:

Hook #1: Need age-appropriate clothes to feel fashionable?

Hook #2: Tired of “Old Lady Fashion” options?

Same ad, Just change in hook

Still, they perform completely different

[Badal Pandey @Badalpandey_]

How to test Ad-Creatives effectively & analyze results?

Here are 6 important metrics you need to analyze for creative testing:

• CPA
• CTR
• CPC
• Hook Rate
• Hold Rate
• Conversion Rate.

Let’s say you wanna test which Hook resonates with your Audience.

Try creating 2 ads, everything same, Just change the initial hook

Try 2 hooks:

Hook #1: Need age-appropriate clothes to feel fashionable?

Hook #2: Tired of “Old Lady Fashion” options?

Same ad, Just change in hook

Still, they perform completely different

Here’s how to analyze both the creatives:

Creative with Hook #1 :-

Hook Rate:- 21%
CPA:- $60
CTR:- 2.4%
CPC:- $1.7
Hold Rate :- 19%
Conversion Rate:- 2%

Creative with Hook #2:-

Hook Rate:- 32%
CPA:- $44
CTR: 3.2%
CPC: $1.4
Hold Rate:- 23%
Hold Rate:- 23%

Creative 2 is clear winner & only difference is hook.

You won’t get metrics like Hook rate, Hold rate in Facebook, You’ve to create these custom metrics.

Here’s how to create these custom metrics:-

(i) Hook rate = 3 Second View/Impression * 100
(ii) Conversion rate = purchase/ landing page * 100
(iii) Hold rate = 25% Video view / 3 Second view view * 100

This is how you affectively test & analyse creatives

Also, When you test Creatives, If nothing is working break it down & analyse each metrics & improve part that’s not performing.

Here’s how to improve based on metrices:-

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[Badal Pandey @Badalpandey_]

Struggling with Facebook Ads?

Use these 10 tips:

1/ Follow the rule of 3-5.

>> Never have more than 3-5 Active Campaigns.
>> Never have more than 3-5 Active Ad-sets in each campaign.
>> Never have more than 3-5 Active Ads in each Ad-set.

This rule will help you scale a lot.

2/ Create a personal swipe file:

Whenever you see a great

>> landing page
>> Ad
>> Ad-Copy
>> Advertorial

Save it in your swipe file.

So whenever you’re creating for yourself, You’ll have 100’s of inspiration

3/ Your Ads should answer, "What, exactly, will customers achieve?"

It's not: "Buy shampoo for hair fall."

It's: "Say goodbye to hairfall in just 7 days & get silky smooth hair."

Outcome clarity is critical.

4/ Never start from scratch, instead:

>> Spy on your competitor’s Ads-Library
>> Read Amazon reviews
>> Analyze them
>> Take inspiration & best from them
>> Make your Ads a lot better & different

Success with Facebook Ads is way easier when you do this

5/ Once you’re done creating your campaign.

>> Go through campaign, Ad-set, Ads again
>> Check Budget, Location, Targeting
>> Check Headline, Primary text, UTM Parameter & Links

Even a single mistake can ruin your whole campaign, Double-check everything.

6/ Create 5 different ads from single ad

>> Take your best performing creative
>> Note 5 different sales angle your audience resonates with
>> keep ad same, Just change first 4-5 seconds in creative

You don't need new creatives, Utilise your assets wisely

7/ Use your customer’s testimonial & words in your Ad-copy.

Skim-through Testimonials, Amazon reviews and Facebook ads comments.

Then replace words in your ad copy with it.

People always buy from people they resonate with.

8/ 80% of people don’t even watch 3 seconds of your ad.

You need a pattern interrupt to get someone to watch it.

e.g.:-

"Discovering THIS has been an absolute game changer"

>Did You Know? [STATISTIC/FACT].

"I can't believe what I did until I did THIS.

9/ Switch features of products to benefit.

Instead of: “Our new Cream is effective, healthy, and perfect for your skin”.

Say: “Our Cream cleans your pores, moisturizes your skin, and adjusts to your skin type”.

People don’t buy features, They buy benefits.

10/ Never create ads based upon what you product is made of.

Always create ads based on problems your product solves.

Outcome clarity is critical.

[DTC Examples Newsletter @DtcExamples]

@Badalpandey_ ads

[Badal Pandey @Badalpandey_]

In 2024, I spent over $10M+ on Facebook ads

I compiled my biggest learnings in a 5-Day free course

It contains everything:

> Framework & Hacks
> Creative & Scaling Strategy
> Lesson learned & Mistakes to avoid

Like & reply "ads", I'll DM you link to Course(Must be following)

[Badal Pandey @Badalpandey_]

Facebook Ads Creative Testing:

[Badal Pandey @Badalpandey_]

Facebook Ads 101:

Never start from scratch, Use different frameworks for creating ads.

- Pain, agitate, solve
- Hook, educate, sell
- Attention, interest, desire, action

1/ Here’s how you can create Before & After Ad(example shared at end with breakdown)

Before & After is one of the most performing Ad-format.

The idea is to relate with the customers by showcasing a person/customer who was in the same situation as they are currently

After that walk them through the entire journey of the transformation & showcase product benefits simultaneously

You can create it in either video or Image format, Here's a good video examples sharing throughout the journey of 4 -weeks.

While creating Before & After video ads, Use this simple framework:

Before-After-Bridge formula

1) Show your customer’s current problem(Before).

2) Show a life to them, where the problem is solved(After).

3) Present your product as a solution(Bridge).

Simple. Effective. Profitable.

As, I cannot share video in this tweet, I've attached in Tweet below:

Here's a simple static ad example:

Example 2: Great Before & After Ad by Dose

For Month 1 they share features of the product & if you take the product consistently for 6 months on the right side they show the benefits of the product.

Simple yet highly effective

[DTC Examples Newsletter @DtcExamples]

@Badalpandey_ ads