Egor Dushin

Senior frontend developer.
CEO, co-founder of SMM ai-tool in public

I am russian, so if you russophobe, pls leave.

[Egor Dushin @DusinEgor]

IG outreach to local coffee shops. Built the whole funnel — CTAs, lead magnets in DMs. Click-through is great. Signups from it? Zero.
Yet signups do trickle in from somewhere I can't see. Fixing attribution first. Once I know the source, I rebuild the strategy.

#buildinpublic

[Egor Dushin @DusinEgor]

A funny SEO effect just popped up 👇
Analyze your Reel → "share" → the public link lands in Yandex. Often above the original author, and Alice AI reads it too.
Basically free SEO for brands & promos.
https://t.co/LFBvLeZuNh

#buildinpublic

[Egor Dushin @DusinEgor]

I decided to improve the "Instagrammability" of the video analysis report. I added a shareable banner. Example: https://t.co/O6JpxStEqZ

We also added the ability to select multiple categories in the reel trends panel.

#buildinpublic

[Egor Dushin @DusinEgor]

Day 10 (post-MVP)

IG traffic lands in 2 spots: a reel breakdown or a coffee-trends article

Funnel's leaking in both — weak CTAs in the article,zero CTA on the reel breakdown

Fixing both tomorrow, then back to grinding traffic
Today: 50 DMs, 19 clicks, 0 signups

#buildinpublic

[Egor Dushin @DusinEgor]

Day 9. Ice breaking?

Landing signups now coming in organically — watching it.

Feat: reels ideas split by niche + shareable filtered links 👉 https://t.co/nFiqM14KAv

buska outreach grind (2nd trial heh)
30 IG DMs 15 clicks 1 signup 60 unique clicks/7d

#buildinpublic

[Egor Dushin @DusinEgor]

Day 8 after MVP
Almost a rest day: a couple of bugs, started sorting reels by niche (600+ now)
Lesson of the day: errands and personal stuff eat 1-2 working days a month — gotta accept it
Clicks are coming: 8 today, 53 this week. Sign-ups flat
#buildinpublic

[Egor Dushin @DusinEgor]

@JorgeMvrfil Opos 4.6 performs better than opus 4.7/4.8 for me, so this is my choice (or my ego?))

[Egor Dushin @DusinEgor]

@EmailArchitect_ @gmail bro, it is not the best way to advertise your service......... You are just agressive... I have only 6 emails for my 6 users, that`s why I did not registered corporate email yet

[Egor Dushin @DusinEgor]

Day 7 (post-MVP) +6 signups this week — emailed each one a promo for 99% off
Cold outreach: wrapped up Perm coffee shops (26) + part of Voronezh (13). Got 4 replies, 5 clicks — 2 of them on the video analyzer report link. Also shipped some minor frontend tweaks

#buildinpublic

[Egor Dushin @DusinEgor]

@KathGerp @X Hey, I am currently into smm specoalists service - https://t.co/aqDvmKkZA1 . Let's connect!

[Egor Dushin @DusinEgor]

@EmailArchitect_ what are talking about, I do not even have corporate email. Really, stop spamming

[Egor Dushin @DusinEgor]

@santoshstack hey, let`s connect!

[Egor Dushin @DusinEgor]

@souvik_1210 @X hi, let`s connect!

[Egor Dushin @DusinEgor]

@chetan_editzz @X hi!

[Egor Dushin @DusinEgor]

Day 6 (post-MVP)
Last day of my Buska trial it surfaced 20 ytb videos, commented on each — ~2 signups from there
Switched to Perm coffee shops, only sent 10 messages today
Best week yet for unique visits, coffee outreach still the top channel — just keep grinding
#buildinpublic

[Egor Dushin @DusinEgor]

@benfchi @X Yo, let`s connect

[Egor Dushin @DusinEgor]

@sagar_gadhwal @X Yo, let`s connect

[Egor Dushin @DusinEgor]

@JorgeMvrfil I am software engineer, now building a startup. Let`s connect!

[Egor Dushin @DusinEgor]

@sreenandhanpp Yo, let`s connect

[Egor Dushin @DusinEgor]

@nayk1006 @X Yo, I am frontend developer, now dealing with startup. Let`s connect!