Devin Lehigh

Internet Marketing Consultant @WebFX

[Devin Lehigh @EagleEyeLehigh]

While it can be pretty advanced, the DOM Element variable helps you set up events in GTM that require you to scrape some data directly from the source code of the page. I had to use this recently for a custom GA4 event for one of my clients! #IMLearningFX https://t.co/JNz8ZbDHyn

[Devin Lehigh @EagleEyeLehigh]

I really like some of the advanced tips in this article, in particular I’ve never thought of using GTM events to signal when someone is reaching a 404 page on a site! #IMLearningFX https://t.co/8ACFBb9USN

[Devin Lehigh @EagleEyeLehigh]

This is a great beginners guide resource for GTM that covers best practices for using the tool! #IMLearningFX https://t.co/ciZvvDmVn6

[Devin Lehigh @EagleEyeLehigh]

Prepare to see a lot more of ChatGPT style AI in different apps! #IMLearningFX https://t.co/U1tzpectIy

[Devin Lehigh @EagleEyeLehigh]

This makes me even more confident that we are going to see some major changes to search engines in the next couple years! Maybe even in 2023? 👀

[Glenn Gabe @glenngabe]

We're getting closer. :) "They approved plans & pitched ideas to put more chatbot features into Google’s search engine" -> Google executives met with Larry Page & Sergey Brin last month to discuss Google's AI efforts, as the company seeks to combat ChatGPT https://t.co/m4huisOWLq

[Devin Lehigh @EagleEyeLehigh]

Think ChatGPT is overrated? Think again. Microsoft is looking to integrate it into Bing, and Google feels threatened by it. I think we will see some significant changes to search in the coming years if all things go according to their plans https://t.co/IQJYlEOvss #IMLearningFX

[Devin Lehigh @EagleEyeLehigh]

#IMLearningFX Google has already been emphasizing this for years so if you’ve been writting content for your target audience as you should be, you’ll be fine with this update! https://t.co/UfdIY4n7dB

[Devin Lehigh @EagleEyeLehigh]

#IMLearningFX TL;DR as long as you don’t have an absurdly long text page, this probably won’t impact much. Still, it’s a good idea to make sure pages don’t have extra code than needed and keep your important content towards the top of the page! https://t.co/4IwiswF6Aj

[Devin Lehigh @EagleEyeLehigh]

#IMLearningFX If you’re unsure about how to view some of the reports in GA4 that you are used to in UA, it’s not as hard as you might think! This article lays it out nicely https://t.co/jBT4rGBCPL

[Devin Lehigh @EagleEyeLehigh]

#IMLearningFX Highly recommend this for getting familiar with the fundamental principles of GA4 https://t.co/bsFXgyVVaK

[Devin Lehigh @EagleEyeLehigh]

#IMLearningFX https://t.co/dbmTAv5Vw4

[Devin Lehigh @EagleEyeLehigh]

I like that Google has this option for WP users. It definitely lowers the barrier to entry to understanding what is going on with an individual’s website. #IMLearningFX #SMEAnalytics https://t.co/oiB1h6xCTz

[Devin Lehigh @EagleEyeLehigh]

“…we encourage you to use the new Google Analytics as your primary web and app analytics solution going forward.” If you don’t have a GA4 and UA property running on your sites. Change it! #IMLearningFX #SMEAnalytics https://t.co/TcPICYZHSG

[Devin Lehigh @EagleEyeLehigh]

#IMLearningFX #SMEAnalytics https://t.co/mKbkI3N0AA

[Devin Lehigh @EagleEyeLehigh]

#IMLearningFX https://t.co/KRtPKsG3Df

[Devin Lehigh @EagleEyeLehigh]

#IMLearningFX https://t.co/UJ2WZk7pL4

[Devin Lehigh @EagleEyeLehigh]

https://t.co/iYdhAZxZQP #IMLearningFX

[Devin Lehigh @EagleEyeLehigh]

#IMlearningFX https://t.co/lk7S3kBYat

[Devin Lehigh @EagleEyeLehigh]

#IMLearningFX https://t.co/k53I74khEL

[Devin Lehigh @EagleEyeLehigh]

Another good article on this https://t.co/yHgwP4SIMa

[Devin Lehigh @EagleEyeLehigh]

Did you know? GA uses a last non-direct click attribution model by default #IMLearningFX #SMEAnalytics https://t.co/XPAkKrXLz0