Meta is in a place where I trust it less than ever to spend on the right ads
Like, I think it gets it wrong pretty much all of the time now. Near 100% failure rate
The more I manually intervene and push spend myself, turn off ads meta favours etc the better things go
Even today, surf scaling 2 ads Meta didn’t want to spend on, they are now top spenders in the account at like 50x the budget of other ads at a CPA 4x lower than average
We scaled our supplement brand to $3M/month with MRR
$35M+ run rate this year
30k+ subscribers
77.7% margins
I put our entire strategy into one doc + a 30 min video
I covered:
- the MRR model that pays you even when your ads are off
- outscaling your competitors
- the creative engine behind every winning ad
- how to actually scale past $1M/month
- the payment processors nobody's using yet
& more
Like + RT + Comment "PLAYBOOK" and I'll send it straight to you
$47k/day brands are using ai visuals like this to multiply one winning idea
not by reinventing the ad every time
but by changing the pain point around the same concept
the glowing skeleton does the heavy lifting
it makes the problem feel physical, urgent, and easy to understand in one second
posture
gut stress
neck tension
joint pain
headaches
lower back strain
slow recovery
same visual language
different hooks
different buyers
different offers
that’s how one creative direction turns into an entire testing system
claude writes the angles and scripts
seedance 2.0 turns them into batches of videos
then the winners get expanded into more variations before fatigue hits
one concept
50 hooks
hundreds of tests
rt + comment “skeleton” and i’ll send the full setup
(follow for dm)
We quietly ran a consulting program 🤫
We took 35 brands at $100k+ a month,
& worked with them for 90 days.
4 hit their first $1M+/mo
6 scaled past $2M+/mo
Multiple crossed $10M+/mo
I filmed the exact playbook.
Like, RT, comment "Playbook" (must follow) & I'll DM it.
Okay time to break silence. Here is the dumbest mistake I’ve made this year.
Every ecom founder should do deep research and write ads every single day.
I made the mistake of leaving everything to my creative team and just focus on new brand launches and product development. (will be brutally honest - I didn’t like writing scripts or doing boring research)
It failed miserably and I had to fire my entire creative team and shut down a store.
Went back to the trenches like the old days where right now I research and do the copywriting.
For my new brand I found avatars and angles my strategists never ever tapped into through deep research and right now it’s killing it.
Don’t even want to mention how doing this daily for a month made me an insanely better marketer and operator.
Once you see your research and ideation comes to life and helps you scale 5x with higher profit margins, you get the best fucking dopamine hit of your life.
Plus you just get addicted to writing more ads and doing more research and you just become better and better at advertising.
If you are just relying on your “creative team” get a grip and write some new ads.
You’ll thank me later.
$200,000+ in a day.
In Q4, $100k+ days can be the norm…
If you nail 5 levers.
I filmed a 40-min breakdown.
Like + RT + comment “Q4” and I’ll DM you the video.