Paula Rubio

Ecom, lifestyle & everything in between ✨

[Paula Rubio @EcomPaula]

@DenneyDara More girls building her own pls 🙏🏼

[Paula Rubio @EcomPaula]

@elonmusk Please Elon come save us 😫

[Paula Rubio @EcomPaula]

@wifigery Bien merecido ❤️ luv u

[Paula Rubio @EcomPaula]

2. I stopped trying to invent everything from scratch.

I used to overthink every product like I had to create the next big idea from zero.

Now I follow the trends, see what people are buying, and build better versions with my branding, positioning and angles.

[Paula Rubio @EcomPaula]

1. Visiting China changed everything.

After visiting China, meeting suppliers face-to-face and seeing how far ahead they are in production, quality, speed and pricing… it was clear.

It gave us the margin, speed and product range to test more, scale faster, and open new markets

[Paula Rubio @EcomPaula]

Looking for a solid course or framework to open worldwide.

I already have the products, contacts, creatives…
Just need the structure: how to test, scale and run global offers properly.

I’ve done Evolve, any other recs? Even good dropshipping courses are welcome 👀

[Paula Rubio @EcomPaula]

@wifigery Congrats baby 💖

[Paula Rubio @EcomPaula]

@spencepawliw I used to force spend until I started doing only CBOs, I think it’s the biggest thing I’ve ever learned in Ecom. Scaled ad budget from 300 to 2k day in two weeks. For me it works, thank you @spencepawliw

[Paula Rubio @EcomPaula]

@georgesttock Nano

[Paula Rubio @EcomPaula]

@wifigery We’re freaking out 😂😂

[Gery @wifigery]

miami ecom ecosystem looking amazing, great lunch w/@glepkoff127 @EcomPaula

[Paula Rubio @EcomPaula]

@wifigery Let’s scale 🙌🏼❤️

[Paula Rubio @EcomPaula]

@ORM_media Mainly testing a lot of new products and also hitting new audiences with new angles and advertorials!

[Paula Rubio @EcomPaula]

My biggest learning this month: I stopped micromanaging ad sets and started trusting CBOs.

Meta decides where to spend. I just focus on what sells.

Scaling got way easier.

[Paula Rubio @EcomPaula]

@Choudharyumair @juangarciarrr That’s good. In October I will open this store in US, send me DM

[Paula Rubio @EcomPaula]

I’m looking for somebody to work close to me on my ecommerce brand. Spanish is required 🙌🏼

[Paula Rubio @EcomPaula]

@juangarciarrr The role would involve heping me with testing new products, creatives, landing pages, marketing angles… — as well as helping with the U.S. market expansion. Basically, someone who’s hands-on and passionate about scaling DTC brands.

[Paula Rubio @EcomPaula]

@edodello @wifigery So nice to meet you!!!

[Gery @wifigery]

biz relationships is definitely one of my favorite part of the business, we are just humans trying to trhive together

[Gery @wifigery]

happy scaling in shanghai