Tobias

📍Amsterdam

Documenting the journey from $0 to $1M+ on a new brand.

Current Brand Revenue: €2M+.
New Brand Revenue: $0

[Tobias @EcomUniversalis]

@GlennNieuwenh + wired earbuds = $10M

[Tobias @EcomUniversalis]

@ecommitch Ah nice, even better

[Tobias @EcomUniversalis]

Can’t wait for the moment when me and all other 0-$1m/$100k etc. men are going on a well deserved trip together after all crushing this goal.

Let’s get it brothers.

Speaking it into existence🗣️

[Tobias @EcomUniversalis]

I still can’t decide what the best audio is to work with..

Endel/Brainfm: getting irritated of the boring noise.

Music: only works when I got a good playlist which I don’t know yet. And once I find that good playlist, I get to know it in a couple weeks. So neverending circle.

Podcasts: don’t want to listen to interesting podcasts because I feel I’m missing parts all the time.

Currently mostly listening to ‘Fun’ podcasts, but I feel like too much of dopamine is constantly hitting, I can not go into a deep focus and I now can not even brush my teeth without podcasts, so definitely also not the way.

Probably silence would just be the best option, but when working in silence I don’t looking up to starting work a bit more..

Help me out!

[Tobias @EcomUniversalis]

@JurrianEerden Bit of gatekeeping would be nice Jurrian...
Imagine ecom twitter getting to know this place. It would be flooded!

[Tobias @EcomUniversalis]

Going to China in 2 weeks to visit our suplier. Any tips on making the most out of this?

[Tobias @EcomUniversalis]

Day 2 of documenting the journey of a new brand to $1M:

Just analysed the ads and came to the conclusion that we just don’t have enough ads.

Learned in a lot of courses that you can only have (total budget/target cpa) adsets, but luckily spoke to multiple sources here that say it can also be done in other ways.

Also, 2 ad concepts got rejected so only had 4 concepts live, so just not a valid test.

Now decided to make 100 ads because of @nkecom ‘s video. This will make sure we test enough angles, formats etc.

So a lot of work to do today, and I love it.

Oh and btw, my other brand is a ‘fashion’ brand, where all winning ads are just where the product looks the best, so this is a completely different game. Hence I’m quite a beginner again haha.

New brand revenue: $0

[Tobias @EcomUniversalis]

@ecommilan Exactly!

[Tobias @EcomUniversalis]

Day 1 of the New brand:

First day is coming to an end.

No sales yet, CPM of €70 so time to make some better ads!

Do see a clear ‘best’ ad in the LFS format, so gonna build some more these days.

And in the meantime letting this campaign run for some extra time.

[Tobias @EcomUniversalis]

@EcomPadrino_ Dm’d!

[Tobias @EcomUniversalis]

@ecomAJb Sounds like a plan!

[Tobias @EcomUniversalis]

How to sell to men

- Make them feel they can get women

[Jacob @jforjacob]

How to sell to women

- Make them feel envious of other women
- Tell them it's not their fault
- present the solution
- Tell them it wasn't their fault again

[Tobias @EcomUniversalis]

@nkecom I love it.
Thanks mate🤝

[Tobias @EcomUniversalis]

I have so many ideas for statics/vids and I’m not bothered at all to make all these. But I just don’t know how I could media buy 100 ads when starting a brand with $100 campaign budget?

Anybody knows?

@nkecom any tips? Loved the 100 statics vid.

[Tobias @EcomUniversalis]

We are going live tomorrow 00:00.

Yup, you heard it right.

Did a lot of work today and came to the conlusion that we probably are ‘MVP’ ready to launch.

I expect nothing from the upcoming days, we just want to see some confirmation on what works and what not.

I just think launching tells you so much more than looking into all the details for too long.

Tomorrow I’ll make sure to update how everything is going.

[Tobias @EcomUniversalis]

@severijnss Appreciate it man, thanks for the extra motivation🫡

[Tobias @EcomUniversalis]

Ik woon nu ongeveer 2 maanden in Amsterdam en heb besloten om eindelijk te beginnen met het documenteren van mijn journey.

Naast mijn huidige brand die ong €2M heeft gedaan wil ik een nieuwe brand vanaf $0 naar $1M revenue bouwen en het hele proces vanaf het begin delen. Van begin tot de eerste sales en hopelijk uiteindelijk de $1M. Vooral om te kijken hoe snel we daar kunnen komen.

Ik verwacht dat we over ongeveer een week live kunnen met de eerste dag. Daarnaast zal ik hier ook gewoon andere dingen delen rondom business en lifestyle.

Een paar jaar geleden raakte ik hier al door geïnspireerd door @severijnss . Oprecht elke aflevering gekeken, so naar jou haha.

Ondertussen heb ik het zelf steeds uitgesteld omdat ik dacht dat ik eerst een beter moment moest hebben, een interessanter leven, een beter concept, etc.

Maar dat perfecte moment komt ofc niet. En als ik iets heb geleerd van business, is het wel dat je gewoon moet starten.

Ik wil dit doen om nieuwe mensen te ontmoeten en andere ondernemers te leren kennen. Het liefste in omgeving Amsterdam

Dus ik begin gewoon en zie wel waar het heen gaat.

Copywriting en aesthetic zal niks van kloppen in het begin, maar dat is allemaal part of the proces.

Day 1. $0 → $1M.

[Tobias @EcomUniversalis]

When there is sun in the Netherlands. Make sure to get out and enjoy the sun as fast as possible!

Because it will rain again, real soon.

[Tobias @EcomUniversalis]

Wise words.

But oh so difficult.

[Danny Buck @dannybuck]

You need to consistently be reminding yourself that you’re in a race against you. Comparing your life or business to another will only make you miserable. How you were last year and how you are this year is all that matters. Improve on that and you’ll feel the sense of purpose you’ve been lacking. You won’t find it looking at your competitors or a person who’s just bought a yacht. You’ll find it by taking what you have, feeling grateful for it, then backing your ambition to do better for you.

[Tobias @EcomUniversalis]

Going in the trenches myself again for this new brand.

Doing everything myself so I know what this is about and what I need to look for when hiring.

Hate it and love it at the same time.

Website almost done, some ads done. I think we could be live in 3 days from today, let’s see.