ECRU New York

Prestige hair and beauty collection created by professional hair stylists and make-up artists to treat and perform.
Clean. Fresh. Modern. Classic.

[ECRU New York @ECRUNewYork]

Shine ✨ Brighten 💛 Refresh 🔁 Transform 💇‍♀️
Whatever your hair needs this summer, there’s a #LuxeGloss shade for that.
💧 CLEAR – for glass-like shine (‼️22% OFF now)
❄️ ICE – to brighten up your blonde
☕️ ESPRESSO – for a deep, rich refresh
Shop now at https://t.co/arM55LgXF3

[ECRU New York @ECRUNewYork]

A braid… but make it art. 🔥
Structured, bold, and fashion-forward — this look by @mauromarcos is giving major editorial energy.
Styled with Body Building Fiber Mousse + Sunlight Styling Spray.
Shop Now! https://t.co/69iqA65cPX
#braidehairstyle #creativehair #ecrunewyork

[ECRU New York @ECRUNewYork]

☀️Hydration Station: Now Boarding
Time to revive + protect with our summer time hair savers.
💧Ultra Hydrating Masque = deep moisture + repair
🌊 Silk Nourishing Spray = UV/Heat protection
Now 27% off — limited time!
Shop Now👉 https://t.co/S1gUEw84C4
#frizzfreehair #ecrunewyork

[ECRU New York @ECRUNewYork]

Gloss. Protect. Glow. All summer long.☀️❤️
@brunettesbycatherine refreshed her color with #LuxeGloss in Ruby Red, applied on damp hair for 25 min ✨🔥
Shop Now! https://t.co/5B2EnfaQWv
#haircolormagic #hairgloss #colorgloss #ecrunewyork

[ECRU New York @ECRUNewYork]

🎒✏️ #BACKTOSCHOOL, BACK TO GREAT HAIR! ✨
Get ready to head into the new season with healthy, beautiful hair — we’re giving away a bundle of haircare must-haves to help you do just that. Visit this post on Instagram for more details.
#haircare #giveaway #ecrunewyork

[ECRU New York @ECRUNewYork]

Before ➡️ After = Total Curl Comeback 🔥#Frizz? Gone. #Curl pattern? Recharged. Hair by @trisha_doesmyhair at @headcasestudiosalon, using Defining Styling Potion, Air-Dry Foam, and a touch of Rejuvenating Moisture Mist ✨
Shop Now! https://t.co/69iqA65cPX
#hairtransformation

[ECRU New York @ECRUNewYork]

Hot days call for easy, frizz-free wash-and-go styles ☀️
✨ Rejuvenating Moisture Mist hydrates + smooths
✨ Air-Dry Foam shapes curls and enhances waves
No heat. No hassle😎
Shop Now. https://t.co/69iqA65cPX
#summerhaircare #washandgo #curlyhair #wavyhair #frizzfree #ecrunewyork

[ECRU New York @ECRUNewYork]

Original color➡️bleached➡️glossed✨Tyler bleached his hair before championship game but wanted to go back to his original color. To make the transformation, Caitlin @c.ecruny applied #LuxeGloss in shade ESPRESSO on damp hair and left on for 20 min.
#peroxidefree #ammoniafree

[ECRU New York @ECRUNewYork]

Happy #NationalRelaxationDay 💆‍♀️⁠
Treat yourself and your hair to the ultimate chill moment.⁠
Apply our Ultra-Hydrating Masque, leave on for 5-10mins, and let the moisture magic do its thing. ✨💧⁠
Shop Now! https://t.co/VIWXkoIbkA
#hydratedhair #frizzfreehair ecrunewyork

[ECRU New York @ECRUNewYork]

💦Rejuvenating Moisture Mist: awakens freshly washed and next day curly hair.
☁️Air-Dry Foam: wash and go air-dry foam perfects wavy and curly styles.
Shop Now at https://t.co/69iqA65cPX
#curlyhaircare #ecrunewyork

[ECRU New York @ECRUNewYork]

Your hair vs. August humidity... who’s really in control?
✨ Stay smooth, shiny and frizz-free with these haircare essentials.
Silk Nourishing Spray + Ultra-Hydrating Masque — now 27% OFF‼️
Shop Now. https://t.co/kEmLLZ5myk
#frizzfree #heatprotection #summerhaircare #ecrunewyork

[ECRU New York @ECRUNewYork]

Smooth, polished, and full of shine. Hair by @stylesby_sar at @sunflowerandsagehair💕Slay your blowout with our power duo: Smoothing Blow-Dry Spray + Silk Nectar Serum 💨✨
Shop Now! https://t.co/69iqA65cPX
#blowout #smoothhair #shinyhair #hairstyling #ecrunewyork

[ECRU New York @ECRUNewYork]

The blend is so smooth! Color refresh by @ashcnnr at @salon_prim with #LuxeGloss✨She applied COFFEE from roots to mid shaft, then WALNUT, then WALNUT + CLEAR through the ends. 💡On dry hair, processed for 20 min, then rinsed.
#hairdressermagic #hairgloss #ecrunewyork

[ECRU New York @ECRUNewYork]

Glass-like shine, no filter needed 💁‍♀️☀️ Whether you're rocking natural strands or salon color, #LuxeGloss in CLEAR:
🛡️Locks in color with 50% more protection
✨Boosts brightness
💧Conditions hair
22% off NOW‼️ https://t.co/5B2EnfaQWv
#haircolor #hairshine #hairgloss #glossitup

[ECRU New York @ECRUNewYork]

Featured in #ModernSalon ’s Colorfest 2025: Hair Color Trends, Formulas, and Pro Techniques from Top Brands — our gloss delivers vibrant shine, color refresh, and healthy hair in minutes.
🔗Read the full article at https://t.co/TdaGHpvwog
#hairgloss #colorgloss #ecrunewyork

[ECRU New York @ECRUNewYork]

Summer in style☀️🕶️🌊Hair by @vladimirsimic1 for @chiara , using Body Building Fiber Mousse & Dry Texture Spray for long lasting volume.
Shop Now! https://t.co/69iqA65cPX
#hairmousse #hairvolume #drytexturespray #shorthairstyles ecrunewyork

[ECRU New York @ECRUNewYork]

Self-care mode: ON 💆‍♀️✨@aleena.axel is treating her hair to the ultimate glow-up with:
💧 Ultra-Hydrating Masque
🌿 Silk Nourishing Spray
💎 Luxe Gloss in CLEAR
👉Grab yours at https://t.co/kEmLLZ5myk—up to 27% off while it lasts! 🛍️
#haircare #shinyhair #frizzfree #ecrunewyork

[ECRU New York @ECRUNewYork]

Silk Nourishing Spray💦+summer sun☀️= automatic hair treatment😎 Protect your hair on the beach days🌊
🔥22% off at https://t.co/8WUMIBhnJS
Shop Now!
#leaveinconditioner #hairprotection #summerhair #hydratedhair #ecrunewyork

[ECRU New York @ECRUNewYork]

Restore your natural curl formation➰💦 @keepingupwitcass
Shop Ultra-Hydrating Masque + Silk Nourishing Spray for 27% off!
https://t.co/S1gUEw84C4
#hairmask #curlyhaircare #hydratedcurls #ecrunewyork

[ECRU New York @ECRUNewYork]

MODELISTE July cover star Elisabetta Canalis! Hair by Vladimir Simic using Body Building Fiber Mousse, Sunlight Styling Spray.
Available at https://t.co/69iqA65cPX
#hairfashion #fashionmagazine #hairdresser #hairstyling #ecrunewyork