Edward Canning

Marketer. Strategy & Planning Director at @nav_blue. CIM Tutor at @BAMBelfast. Likes dogs 🐶

[Les Binet @BinetLes]

Both Facebook and Google tell me that they are pivoting away from attribution modelling towards econometrics for evaluating effectiveness. Potentially, this has big implications.

[Shane O Leary @shaneoleary1]

Interesting to see how the default advice on how to optimise paid social has totally flipped in last 18 months. Everyone social expert now seems to come back to two guiding rules:

- Go broad. Avoid overt targeting/re-targeting
- Focus most resource on creative

Plus ca change...

[Shane O Leary @shaneoleary1]

Wearout is definitely hugely overplayed in campaigns that reach lots of people and have limited frequency.

But it absolutely exists in more tightly targeted, high frequency and less creative types of advertising.

I think this study isn't the slam dunk many seem to think it is.

[Johnny Murray @JohnyMurray]

Terrific night at @PANIofficial awards - and fantastic to see @Liberty_IT’s Find Yourself campaign bring home the gold!

Massive congrats to our agency partner @Nav_Blue and all the organisations that were recognised - it’s fantastic to see the vibrancy of the industry in NI 👏

[John Long @janthonylong]

I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is.

https://t.co/c5FQmGesr2

[Paul O’Kane @pmokane]

This is one of the funniest pieces of live radio you’ll ever hear. And the animation adds an extra layer. #Radio #GerryAnderson

[Led By Donkeys @ByDonkeys]

We've done our own mini-budget (check out https://t.co/KxoAIpmd3M)

[Shane O Leary @shaneoleary1]

"You get abnormal and disproportionate returns by a combination of activities (channel synergy, creative impact & fit), rather than just throwing more money into the bucket and saying, ‘Just go buy me more eyeballs’. "

https://t.co/KEPVlYV54g

[Dino Sofos @dinosofos]

This from the Spectator hasn’t aged well…

[Phil Barden @philbarden]

@thetenzer Plus ca change…….

[Bernie Blume @bernieblume]

Fortune favors the bold

[Jason Keath 🇺🇦 @jasonkeath]

Whoa there JPMorgan, really going out on a vague limb here.

[Brian Stoffel @Brian_Stoffel_]

@DavidGFool Got to be Stratford

[Edward Canning @Ed_Can]

Myths on marketing in recession https://t.co/JOk7mWy8Yz via @koenhpauwels

[Edward Canning @Ed_Can]

Algorithms are powerful new agents of double jeopardy https://t.co/h4Nc014dF8

[Edward Canning @Ed_Can]

https://t.co/3lhUa3R5cu

[Liberty IT @Liberty_IT]

Looking for what’s next? @LeMarquisOfAndy thinks he has the best job in the world. We're now recruiting - #ReachBeyond at Liberty IT. https://t.co/plkENobwze to learn more.

[School of Marketing NI 💡 @nwschoolofmkt]

A @CIMinfo_Ireland event for our local studying members + ACIMs 👇
Sign up to this FREE Zoom to discover how to become a Chartered Marketer! We'll also hear about the journey to Chartered status from 2 local marketers, Maria McKeever & Andrew Hollywood.
https://t.co/1Y2L8N6Cgk

[Navigator Blue @Nav_Blue]

We're happy to help @coownershipni enable people to own their own homes, and to help @KeepNIBeautiful make this a cleaner, greener and better place to live.

[Navigator Blue @Nav_Blue]

We’re proud to support @Liberty_IT's outdoor campaign, you can’t fail to see them up there! The best tech workplace is hiring, so look up and Be Seen. Search Liberty IT jobs for more information.