Ed Travis

A certifiable golf nut - after my family am combining my two loves - golf and writing

[Ed Travis @EdTravisGolf]

Created reflecting the specs preferred by Matt Fitzpatrick, Bettinardi’s new BB1 FF and BB48 F putters feature a semicircular face milling pattern. https://t.co/NU3ZyDZ1u5

[Ed Travis @EdTravisGolf]

Ping has been a longtime supporter of women’s golf and clubs made specifically for women have been an integral part of their lineup for five decades with the latest being the G Le4 family introduced this year. https://t.co/LcISRGiskv

[Ed Travis @EdTravisGolf]

For those wanting a heel-shafted zero torque putter Bettinardi Golf has introduced the Antidote Hexperimental #7 and Hexperimental #9 models using their SB Zero-Torque technology with the heel mounted shaft aligning with the CG. https://t.co/fIt16MtI5v

[Ed Travis @EdTravisGolf]

Tite is not just another brand of sunglasses. Their golf-specific models offer performance enhancing lens technology and stylish lightweight frames that offer all day comfort. https://t.co/HvqgQDAKmX

[Ed Travis @EdTravisGolf]

Tour Edge has announced four new zero torque putter designs in their Zero T Series, each having high MOI for added stability, consistency and forgiveness and selling at a golf-friendly price. https://t.co/3OrC4w11ND

[Ed Travis @EdTravisGolf]

Titleist has brought to market another innovation of driver construction with the introduction of the GTS family—S for Speed—making use of polymer for the majority of the clubhead surface, double the GT model from 2024. https://t.co/2ZM1lgnq6t

[Ed Travis @EdTravisGolf]

The Exotics Mini Driver from Tour Edge is targeted for use by players wanting added control of tee shots with the option of a strong wood from the fairway plus it features a combo brazed titanium cup face. https://t.co/Wl2QArYYiu

[Ed Travis @EdTravisGolf]

The cash cornucopia keeping LIV Golf alive supplied by the Saudi royal family’s Public Investment Fund (PIF) has been shut off and they are through with men’s professional golf at the end of 2026. https://t.co/am39vzDRyV

[Ed Travis @EdTravisGolf]

Luxury car maker and longtime Formula 1 racing team McLaren has started an iron line under the McLaren Golf name with the first two off the starting line being a tour model and a player’s distance model. https://t.co/FWURZ8AK2L

[Ed Travis @EdTravisGolf]

Callaway says the Quantum Ti Fairway Woods combine the forgives of the Quantum Max game-improvement fairway woods with the performance of the better player Triple Diamond model. https://t.co/ehnSCvpfmH

[Ed Travis @EdTravisGolf]

Callaway Golf’s Odyssey division has announced the extremely limited-edition Damascus Milled Seven Putters with the DB-Double Bend or CH-Crank Hosel as the first of a new premium series. https://t.co/a5tCUw1FnY

[Ed Travis @EdTravisGolf]

Since last year’s introduction of the Callaway Chrome Tour Triple Diamond ball it has had a lot of attention from better players and for the 2026 model the mantle has received a firmer formulation for higher speed. https://t.co/wSMGvkOf1N

[Ed Travis @EdTravisGolf]

You have probably heard a story of some guy starting a business in his bedroom that grew to be legit, and the golf glove business has a perfect example namely forelinksgolf. https://t.co/sSBnE9CH7K

[Ed Travis @EdTravisGolf]

Golfers, especially better players, like the versatility of carrying a driver they can hit off the tee that also can be used from the fairway and Callaway has introduced the Quantum Mini Driver to fill that need. https://t.co/5gUHbx73g5

[Ed Travis @EdTravisGolf]

Golfers, especially better players, like the versatility of carrying a driver they can hit off the tee that also can be used from the fairway and Callaway has introduced the Quantum Mini Driver to fill that need. https://t.co/5gUHbx73g5

[Ed Travis @EdTravisGolf]

Golf retail has been thought by some to be uninteresting or even unexciting but today's announcement of a deal between the largest golf-specific retailer PGA Tour Superstores and a relative newcomer to the equipment business PXG is news. https://t.co/KdbAej5kwy

[Ed Travis @EdTravisGolf]

Wilson new Dynapwr Max+ driver with added stability and forgiveness on off center hits is an extension of the family introduced last year that included the Dynapwr LS, Carbon and Max models. https://t.co/OE8fBNWwbn

[Ed Travis @EdTravisGolf]

The Arccos Air is a wearable pocket-sized game tracker that captures and analyzes data for every swing without the need of club sensors or a smartphone. https://t.co/7M8hZlDgIH

[Ed Travis @EdTravisGolf]

New from ECCO the SS26 Collection includes the Golf BIOM C5 shoe and the Golf Street Vibe which take advantage of performance enhancing technology with stylish looks suitable on and off the course. https://t.co/SLsR5rwi2b

[Ed Travis @EdTravisGolf]

With particular attention paid to research tracking player’s eyes prior to the putting stroke, Ping has introduced three mallet models of the Scottsdale TEC putters, each with a white finish and two having an onset shaft. https://t.co/Q8LHaFdwHm