Listen to "Redefining E-Commerce and Women's Entrepreneurship with Cynthia Nelson" by eCom Pulse - Your Heartbeat to the World of E-commerce. https://t.co/dnTv3hdYig
🛒 Avoiding eCommerce Pitfalls: Unveiling the Top Mistakes to Steer Clear Of! 🚫 Dive into the insightful blog at https://t.co/AAMz54yRdK to learn about the common stumbling blocks that could hinder your eCommerce success. Discover the keys to a thriving online store! 🌐💻 🛍️✨
1/5: @channeladvisor has just published the global report on online consumer behavior for the year 2022. Here is a brief summary of the data that I found to be important:
📉 Impact of Inflation on E-Commerce Remains Unclear.
4/5: 📣 Retail Media (i.e., marketplace advertising) is becoming
an essential tool to increase product awareness.
🛒 Amazon has become a top destination in the consumer journey, and its popularity is very consistent across countries and ages.
If you want to boost e-commerce sales…
You HAVE TO remove friction from the buying process.
The more steps your buyers take to complete a transaction
The fewer sales you get.
Why not allow check-out when your buyers are watching videos?
5. Add video testimonials to various stages of the platform.
6. Allow buyers to check-out from the video.
Video is the way to increase engagement 🤝and make e-commerce fun 🤗.
1. I was thinking about the fact that product pages in e-commerce sites look the same way for the last 20 years!
Absolutely no change whatsoever.
Text and pictures.
Nothing new.
And boring.
4. ✅ New way of doing e-commerce:
1. Organize live shopping events.
2. Add shoppable links to videos.
3. Integrate chat to live and non-live videos.
4. Implement interactive video across the customer journey.