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[John Ternus @johnternus]

iPhone Duo… a whole new way to iPhone. Pre-orders start today.

[John Ternus @johnternus]

The way Steve taught us to care about every detail, every experience, every person, still guides our work today. Forever grateful.

[Tim Cook @tim_cook]

There are people who leave a mark on the world, and then there are people who change it entirely. Steve changed the world and so many lives in the process. He certainly changed my life forever. His spirit lives on in everything he created and everyone he inspired.

[John Ternus @johnternus]

Incredible night! So proud of all the amazing storytellers at Apple TV.

[Tim Cook @tim_cook]

Stories have the power to move us, inspire us, and bring us closer together. Congrats to the Apple TV creators, cast, and crews behind the incredible work celebrated at the Emmys for Widow’s Bay, Pluribus, Slow Horses, Margo’s Got Money Troubles, Palm Royale, and Mr. Scorsese!

[Greg Joswiak @gregjoz]

Say hello to the 2027 software updates!

Get to know an entirely new, more capable version of Siri, helpful Apple Intelligence features across apps, powerful parental controls, and expansive platform improvements that make your Apple devices snappier. https://t.co/KKoyOyq8Nf

[Greg Joswiak @gregjoz]

Black, silver, glacier, burgundy… which iPhone 18 Pro is calling your name? I’m thinking burgundy!

[Greg Joswiak @gregjoz]

AirPods 5 have it all!

Best-in-class Active Noise Cancellation in an open-ear design. Re-engineered sound quality. Hands free intelligence features like Live Translation!

[Greg Joswiak @gregjoz]

Apple Watch Series 12 packs a punch! Engineered with our all-new Health Sensing System and most powerful wearable chip, it delivers the most accurate heart rate sensing in a wearable… in a beautiful, thin, and light design you can wear all day and night.

[Greg Joswiak @gregjoz]

Meet iPhone 18 Pro and iPhone 18 Pro Max! We’ve made huge advancements to our camera (hello, variable aperture!), battery life, and performance, making this lineup our most powerful and intelligent yet.

[Tim Cook @tim_cook]

From iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max to Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5… here's a look at all of the latest announcements dropping today! #AppleEvent

[Greg Joswiak @gregjoz]

It’s THIN.
It’s VERSATILE
It’s DURABLE.
It fits in your pocket.

And it FOLDS.

Meet iPhone Duo.

[John Ternus @johnternus]

iPhone Duo
iPhone 18 Pro and iPhone 18 Pro Max
Apple Watch Series 12 and Apple Watch Ultra 4
AirPods 5

… and Joz

[John Ternus @johnternus]

hello

[Tim Cook @tim_cook]

Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will. Thank you for being a constant source of inspiration. My gratitude is endless, and I’m excited for the next chapter!

[Greg Joswiak @gregjoz]

Surprise and shine! It’s almost time for the #AppleEvent, on Wednesday, September 9!

[Tim Cook @tim_cook]

Welcome home, Ted! Can’t wait to cheer on the Lady Greyhounds in the new season!

[Tim Cook @tim_cook]

We believe in helping families create safer digital experiences. With our updated child safety features, parents can easily manage what their kids can see, who they can communicate with, and when they have access to apps. https://t.co/2HcsXobXRn

[Tim Cook @tim_cook]

The next generation of Apple Intelligence powers an entirely new Siri: making the apps and experiences you rely on across iPhone, iPad, Mac, and Apple Vision Pro more personal and helpful than ever.