'The billboard knew how hot it was.'
We just published a full breakdown of one of our favorite builds.
The number on McDonald's "Taste the Mixperience" billboards across Doha is not a graphic. It is the live temperature of the city, updating in real time.
In the new post we walk through how we got there:
• Turning a single master PSD into a fully animated HTML creative
• The Cloudflare backend that pulls live weather into every screen
• The Thirst Score that climbs with the heat, straight into the ice-cold Sprite payoff
• The architecture running quietly behind every panel
If you care about programmatic DOOH, creative automation, or data-reactive advertising, this one is worth a read.
Read it here: https://t.co/GGDuB0VpAI
Built with ElarisLabs, in partnership with @ELANQatar for McDonald's Qatar
@ElarisLabs 🤝 @claudeai
With the ElarisLabs MCP, you can go from a single creative brief to a full campaign workflow without leaving chat:
→ Generate hero creatives
→ Turn them into short-form video
→ Resize into a full brand pack (social + display)
→ Publish to connected ad accounts
→ Pull analytics and get a predictive creative score
If you're running performance marketing and experimenting with AI agents, this is the workflow we wanted to see in the wild.
Try it: https://t.co/nvG1UJJQvr
One URL in. A whole brand out.
We wrote up how @scrapegraphai powers brand onboarding and URL-to-video inside ElarisLabs.
A messy product page becomes clean JSON in one extract() call, ready to turn into creative.
https://t.co/2zudkROFeT
psd support is live on Elarislabs studio's composer
upload your master creative → edit layers → bulk create every variant
the workflow brands actually need
https://t.co/RzXpNk5wbo
ElarisLabs generated assets are live across Doha.
Five companies funded by @QDBQA (Qatar Development Bank), generated and adapted on our platform. Cinema, billboards, mall MUPIs, every aspect ratio from one master design.
From whiteboard to billboard in six months. This is just the start.
just shipped the Composer node in @ElarisLabs Studio. Bulk Create built in.
design layers, edit text, scale to 400 variants in one run.
branded a cola can for ElarisLabs in 5 minutes:
ps: 3 new enterprise clients a month. pipeline's building. dm if you're a brand team.
build once, generate anytime.
build any AI workflow once, lock the prompt & model that worked, swap only what changes, hit generate.
Try Templates on @ElarisLabs
New ElarisLabs Studio 101 (Part 2):
>> multi-node workflows on a single canvas
>> try-on with two images feeding one edit node, then a creative extension idea.
Next: templates.
https://t.co/aA2ldpYaCc
New drop: ElarisLabs Studio 101
→ Your first node on the Studio canvas
→ Multi-variant image gen
→ pick a hero
→ short motion clip
Link: https://t.co/U30DDuPiZq
A low-light, high-contrast street photography shot on an asphalt basketball court in New York City at 11 pm. A single, focused player—a muscular athlete with sweat glistening on their skin, wearing all-black Nike performance gear and sleek sneakers—dribbles hard against a dark, moody cityscape background. The only strong light source is a stark, overhead spotlight that cuts through the darkness, highlighting motion and texture. The mood is gritty, determined, and dramatic. Rain-slicked ground reflects the city lights. Shot on Canon EOS R5, sharp focus on the athlete, heavy shadows, minimal color palette (deep blacks, grays, sharp whites), film grain. The background shows blurred skyscrapers and a chain-link fence. The classic Nike "Swoosh" is visible in white on the chest
A storefront window of an old-fashioned "CHEMIST & DRUGGIST." The glass is covered in numerous hand-painted signs and decals in various fonts. The main name, "E.C. WRIGHT & SONS," is across the top in elegant gold and black letters. Below, smaller signs list services: "PRESCRIPTIONS FILLED. PATENT MEDICINES. TOILETRIES. PERFUMES. SOAPS. SPONGES. DENTAL SUPPLIES. SURGICAL INSTRUMENTS." A central sign has a list: "EST. 1865. OPEN 9AM-6PM. SAT 9AM-1PM." A sign in the corner: "COLD & FLU REMEDIES. VACCINATIONS AVAILABLE. CONSULT THE PHARMACIST." Other texts include "EST. 1865" and "ESTABLISHED 1865." A few old medicine bottles are displayed inside. Reflections of the street are visible. Natural daylight. No watermarks.
Create a street level photograph of a small independent bookstore window featuring a large A IS FOR ATLAS alphabet poster designed in mid century Swiss style, with every letter paired with a word and tiny illustration: A atlas, B beetle, C compass, D dictionary, E envelope. Reflections of the street in the glass, warm interior light, perfect letterforms, clean grid layout. No brand names, no watermark