Elevate Ventures

Elevate Ventures invests in high-potential cross-sector innovative companies with a minimum $500M TAM at the pre-seed, seed, and early stages.

[Elevate Ventures @ElevateIN]

Join us for the HardTech & Product Workshop—a half-day, hands-on experience for founders & product leaders. Learn how to take ideas from lab to market, scale smarter, and cut wasted cycles.

RSVP: https://t.co/FVYThYb7pS

[Elevate Ventures @ElevateIN]

@growthx Jeanette Renshaw of GrowthX opened the Go-To-Market Summit with a bold truth: most founders aim too wide and sell to the wrong audience. https://t.co/3ARqayjv1M

[Elevate Ventures @ElevateIN]

💡“Your competitor isn’t everyone doing what you do. It’s everyone selling to your buyer.”

Jeanette Renshaw, of @growthx, nailed a key lesson: ICP-first thinking simplifies everything.

#ICPSales #StartupFocus #GoToMarket

[Elevate Ventures @ElevateIN]

Many founders assume early sales wins can be passed off to a new hire—but that’s a fast track to stalled growth. https://t.co/eneOl5ymfN

[Elevate Ventures @ElevateIN]

“Founder-led sales is hard. Sales management is harder.”

You’ve hired reps. Six to nine months in, it’s not working. Is it them or your process?

Ian Illig nailed a truth many avoid: shadowing doesn’t build systems.

#StartupSales #SalesLeadership #FounderTips #gtm

[Elevate Ventures @ElevateIN]

In a visually rich, fast-paced session for our GTM Workshop, Wade dove into the emotional core of storytelling. His message was simple but profound: if your brand doesn’t make someone feel something, it’s just noise. https://t.co/TC4yZfJ8Vx

[Elevate Ventures @ElevateIN]

“Visibility is cheap. Mindshare is earned.”

In a scroll-heavy world, Wade Breitzke reminded founders: being seen isn’t enough.

You want to live rent-free in your buyer’s head. That comes from relevance, not volume.

#BrandStrategy #Mindshare #GoToMarketWins #Marketing

[Elevate Ventures @ElevateIN]

Wen evaluating Go-To-Market traction, ask:

- Are people asking for access or just accepting a trial?
- Are budgets being created or reallocated to make room?
- Is your message shaped by buyer needs, or founder intuition?

#GTM #productmarketing
https://t.co/07wGhGZQVy

[Elevate Ventures @ElevateIN]

The final session of the Go-To-Market Summit brought together three sharp GTM minds for a fireside chat that was anything but fluff. https://t.co/n7QP9lQrWU

[Elevate Ventures @ElevateIN]

🔥 Hot Take: “Your content is more important than your logo.”

At the Go-To-Market Summit, Pat Rodgers laid it out: brand is important, but voice and value win the long game.

#ContentStrategy #StartupMarketing #GenAISearch #GTM

[Elevate Ventures @ElevateIN]

This panel really got in the GTM trenches; we captured the key points: https://t.co/n7QP9lQrWU

[Elevate Ventures @ElevateIN]

“Use early calls to validate your assumptions.”

Michelle Kidd of Vanta offered practical wisdom at the GTM Summit: first sales calls aren’t for pitching. Ask better questions. Tailor the message. Refine the narrative.

#CustomerDiscovery #StartupSales #EarlyStageFounders #gtm

[Elevate Ventures @ElevateIN]

If you’re preparing to expand your sales team:

- Document what’s working.
- Define your ICP and primary use cases clearly.
- Build a simple, adaptable messaging guide.
- Don’t hand off sales — build a system your team can own.

#founders #gtm #sales

https://t.co/P2HRpw2Ybm

[Elevate Ventures @ElevateIN]

Ian isn't the only person who had strong opinions about this during the GTM summit. See what they had to say: https://t.co/eneOl5ymfN

[Elevate Ventures @ElevateIN]

Cheat code for founders: built in credibility.

Salespeople have to earn trust. Founders start with it.

Don’t rely on founder magic forever. Build systems that can sell without you.

#FounderSales #TrustInSelling #StartupGrowth #GTM

[Elevate Ventures @ElevateIN]

If you’re building brand awareness, focus on:

- A clear, emotion-driven brand narrative.
- Messaging tailored to real buyer concerns.
- Consistent visual and verbal identity.
- Content that builds credibility, not just clicks.

➡️ https://t.co/pEI0210sxD ⬅️

[Elevate Ventures @ElevateIN]

At the Elevate Ventures Go-To-Market Summit, multiple speakers warned founders not to confuse compliments or pilots with real demand. https://t.co/chj94ZMAlz

[Elevate Ventures @ElevateIN]

“Would your customer be angry if your product disappeared?”

Jeanette Renshaw reframed stickiness at the Elevate GTM Summit: early traction isn’t product market fit.

Real fit is when they can’t imagine going back.

#ProductStickiness #EarlyAdopters #StartupProduct #GTM

[Elevate Ventures @ElevateIN]

Get more in depth on #productmarketfit in the recap blog: https://t.co/b9PjQyUpQx

[Elevate Ventures @ElevateIN]

Don’t chase waterfalls. Find the current. 🌊

Ian dropped a powerful metaphor at the Go-To-Market Summit: founders should build in markets that already have movement. Jump into currents where budgets already exist and stop hard closing.

#MarketFit #FounderAdvice #GoToMarket