I tested HUNDREDS of statics for a $1M/mo brand...
Heres how to build absolute TOF BANGERS
(Shoutout to the co-founder and the raw ad data for these insights!)
So, if you want to make simple images convert ICE COLD TOF traffic, use this EXACT framework:
ONE: DO NOT make it look like an ad.
TWO: Agitate a highly specific pain visually (basically, turn their hidden beliefs into striking visuals)
And then...
THREE: Name the condition right on the graphic (call out their EXACT problem so they think: Wait... are they talking to ME?!) - (but ONLY if they are problem-aware)
FOUR: Open the loop (remember, you are driving them to an advertorial or a listicle not a product page...
So just tease the New Root Cause so they HAVE to click.
Because at the end of the day...
Statics are STILL the cheapest and FASTEST way to test new TOF angles.
Back to work on some more!
Elias
Founders trying to build a profitable digital offer… Read this 👇
I have ONE simple question for you:
Why would someone pay $27 for your e-book when AI generates the EXACT same guide for FREE in 3 seconds?
I mean...
When was the last time you actually finished a 50-page PDF you bought?
Ehh... exactly! You didn't hahaha :)
People are too busy/lazy to read manuals...
SO give them "interactive Micro-Tools" instead..
like a custom GPT tuned to solve ONE high-value problem in seconds,
OR..
A sheet loaded with pre-built formulas SO they can just click and go!
Long story short...
Make life this EASY for them, and watch what happens next...
They get a quick win, LOVVVE the speed, and say:
"Emm.. If this $27 entry point is this good, their main offer must be insane!!"
Ciao,
Elias
Freelancers, do this to GUARANTEE 0 replies from cold emails 👇
Run this exact playbook...
ONE: Send a fake, lazy compliment upfront.
("Hey loved your content!"... even if you didn't check!)
TWO: Spend exactly 0 seconds researching their funnel.
(why waste 2 minutes customizing an email when you can blast 5,000 copy-pasted templates, right?)
THREE: Demand a 30-minute call on the very first touchpoint.
Because busy founders LOVVVVE spending 30 minutes on Zoom with absolute strangers ;)
Good luck!
Elias
Copywriters who HATE taking sales calls… Read this 👇
Yessss, it took me 8 sales calls + 300 looms to close my very first high-ticket client...
Give me a like for that level of patience hahaha
Yeah, those first 7 calls were PURE pain.
7 calls = 7 rejections.
Ngl, I was SO EAGER to close deals that I’d jump on Zoom, over-explain my mechanisms, and completely forget to listen to what they actually needed
By call #8, I fcking flipped the script...
Here’s the EXACT playbook I wish I had on day one:
1. Do deep research BEFORE the call. (Never show up unprepared!)
2. Don't enter just to sell. (YES YES, we all want money!) But focus on fixing their real bottleneck first, then the cash follows!
3. Ask SUPER specific questions about where they are now VS where they want to go, then map out how to bridge that gap.
4. SHUT UP, LISTEN, AND TAKE NOTES.
5. Reframe everything they just told you, and show them how your offer solves their exact pain.
6. NEVER stop outreach. (Volume keeps your pipeline alive while you're getting rejected hahah!)
Take care!
Elias
Do this to GUARANTEE 0 replies from cold emails 👇
Run this exact playbook...
ONE: Send a fake, lazy compliment upfront.
("Hey loved your content!"... even if you didn't check!)
TWO: Spend exactly 0 seconds researching their funnel.
(why waste 2 minutes customizing an email when you can blast 5,000 copy-pasted templates, right?)
THREE: Demand a 30-minute call on the very first touchpoint.
Because busy founders LOVVVVE spending 30 minutes on Zoom with absolute strangers ;)
Good luck!
Elias
Copywriters trying to write AI copy that doesn't sound like AI... Read this 👇
1. Feed it a HUGE stack of past winning copy + top swipes SO it absorbs your voice and direct-response logic.
2. Have the AI ask YOU the questions to extract the campaign strategy, avatar, and core offer.
3. Ask the AI to write the draft combining your raw answers + the proven assets you gave it.
4. Edit it MANUALLY to tighten the flow and make sure it sounds 100% like a human (requires a real copywriting eye, obviously).
How to Write VSLs IMPOSSIBLE for Rich People to Ignore 🔥
If you're selling high-ticket offers to wealthy clients, your VSL needs to be SHORT, DIRECT, and FLUFF-FREE.
1. drop CTAs mid-video (goal is immediate action, not 100% watch time)
2. keep it under 15 mins (affluent buyers don't tolerate fluff)
3. write it yourself if you can't find a copywriter who gets your voice
I know, I know...
...pitching without a copywriter feels RISKY.
BUT pitching without an authentic voice is EVEN RISKIER for your personal brand ;)
Copywriters who HATE cold outreach...👇
Here's how to FORCE replies SO consistently that cold emailing becomes ADDICTIVE!
1. personalize your curiosity-driven cold email
2. scale it to AS MANY people as possible in AS LITTLE time as possible
3. REPEAT!
The results follow AUTOMAGICALLY!
$200k in revenue collected last month 🔥
Live event with a $30 ticket that didn't cover ad spend...
So we built a backend email system to skyrocket show-up rates.
They walked into the room already warmed up,
The founder closed the room, and BOOM! ($200k in signed contracts)
Spent 40+ sessions with a $100M Copywriter
(Past copywriter for Grant Cardone, Patrick Bet-David and other multi-billion dollar companies..)
2 rules to close 7+ figure clients:
Out-volume everyone. Out-value everyone upfront.
YESS, do SO MUCH work that you FORCE the outcome!
Quick $43,400+ CASH collected 🔥
ran the email strategy post-live workshop using 3 simple segments:
➟ attended / didn't buy
➟ watched replay
➟ missed replay
$43,400+ in 13 days off a list of 6k list
unsexy upfront segmentation = easy conversions on the backend ;)
Last year, I sent 300 Loom videos in 30 days and booked 0 calls.
Give me a like for that (plz).
Compressed 6 months of failure into 4 weeks just to figure out my cold outreach was trash :)
Long story short...
Fail FAST, adapt on the fly, and hit success even FASTER!