Ellis Willard

communicator. writer. experience designer.

[Signal Group @signalgroupdc]

Coordinating an integrated media relations campaign – with thought leadership and earned media – requires considerable planning and strategy. Here are 7 best practices for executing a successful campaign:

[Signal Group @signalgroupdc]

Using a people-centric approach and audience-based insights, Ellis cuts through the noise with her client’s stories and messaging. Read more about her work at Signal in her #SignalSpotlight here:

[Signal Group @signalgroupdc]

Kathleen helps her clients tell their stories in unique and compelling ways. Click to read more about Signal’s newest Vice President in her #SignalSpotlight: https://t.co/4sucZgk7El

[Kassandra Alexander @Writer_KEA]

@ceciliaclyra Exclamation points - none

Ellipsis - no more than once a chapter.

Em dashes 👇

[Signal Group @signalgroupdc]

We are proud to announce promotions of five team members:

Blake Androff, Chair of Signal’s Public Affairs Practice
Kathleen Van De Wille, Vice President
Julian Graham, Senior Manager
Mary Taylor, Senior Manager
Diana Rahmani, Manager

Congratulations!
https://t.co/U8Jimu1lUu

[Signal Group @signalgroupdc]

As Signal celebrates its 20th anniversary, our team will share our perspectives on the company's two decades of serving clients. Managing Director Rob Bole shares his thoughts on #Signal20:

[Signal Group @signalgroupdc]

As Signal celebrates its 20th anniversary, our team will share our perspectives on the company's two decades of serving clients. Director of Digital Campaigns John Alex Golden shares his thoughts on #Signal20:

[Signal Group @signalgroupdc]

As Signal celebrates its 20th anniversary, our team will share our perspectives on the company's two decades of serving clients. Director of Operations Emily Ellickson shares her thoughts on #Signal20:

[Signal Group @signalgroupdc]

Twenty years of Signal. One night to celebrate the best public affairs firm in D.C.

Here's to many, many more 🎉 #Signal20

[Signal Group @signalgroupdc]

As Signal celebrates its 20th anniversary, our team will share our perspectives on the company's two decades of serving clients. Vice President of Communications Alicia Willard shares her thoughts on #Signal20:

[Signal Group @signalgroupdc]

In partnership with @EmoryUniversity, Signal will provide digital services to support the Together #TakeMeHome project, the largest HIV Self-Testing Program in U.S. History. Read more: https://t.co/wz1lDYSuYS

[Signal Group @signalgroupdc]

A very warm welcome to Matt Lockwood, Marcus Frias, Vincent Sheu, Sharky Thomas, Meg Fosha, Jackson Parker, and Jenna Kent to the Signal team!

[Signal Group @signalgroupdc]

As Signal celebrates its 20th anniversary, our team will share our perspectives on the company's two decades of serving clients. VP of Communications Jess McCarron shares her thoughts on #Signal20:

[Ellis Willard @EllisAWillard]

Here's my latest on melding the tenets of a powerful experience! Without an approach that prioritizes audience needs & feedback, it is impossible to separate what we think they want from what they actually need.

#uxdesign #experiencedesign #audienceengagement #audienceresearch

[Signal Group @signalgroupdc]

In part eight of a series on the tenets of a powerful user or audience experience, Signal's Alicia Willard (@XD_AliciaAW) discusses how all seven tenets meld to shape and build a well-balanced and powerful experience. Read more:
https://t.co/BCdUTq484P

[Signal Group @signalgroupdc]

Signal's Scott Lusk shares seven keys to building successful internal communications programs. Read more: https://t.co/9tE56iMFVg

[Signal Group @signalgroupdc]

AIDSVu is an interactive online mapping tool that visualizes the impact of the HIV epidemic on communities across the U.S.

Learn how Signal Group developed and implemented a communications campaign to build @AIDSVu’s standing as a leading HIV educational resource and tool.

[Signal Group @signalgroupdc]

Signal's Scott Lusk shares five key tips for producing B2B thought leadership content that stands out to decision-makers. Read more:

[Ellis Willard @EllisAWillard]

Your brand, products, services, etc., have to be valuable to your audiences. Learn why in my latest post on @signalgroupdc.

[Signal Group @signalgroupdc]

In part seven of a series, Signal's Alicia Willard (@XD_AliciaAW) discusses the seventh tenet of a powerful user or audience experience and how to ensure value for all your audiences. Read more: https://t.co/ueKxsFfsAA

[Ellis Willard @EllisAWillard]

Be precise and use striking/actionable verbiage when asking your audiences and users to do something. You'll see better results.

[Signal Group @signalgroupdc]

#UX Tip💡

The best CTA's use precise verbiage�#UX Tip💡

The best CTA's use precise verbiage�#UX Tip💡

The best CTA's use precise verbiage�#UX Tip💡

The best CTA's use precise verbiage👇

[Signal Group @signalgroupdc]

Signal’s Ari Neugeboren shares four lessons PR pros should utilize for successful media relations campaigns. Read more: https://t.co/ZyHxkdpCG7