EMARKETER

EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

[EMARKETER @eMarketer]

🗣️The wait is over...AI Search is here!

Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow.

See AI Search in action: https://t.co/ZmbL6eoG08

[EMARKETER @eMarketer]

How is AI changing how marketers find, target, and retarget audiences?

Tune in to a special edition of our Behind the Numbers podcast featuring @OpenAI and @StackAdapt: https://t.co/MWLMjToOOz

#OpenAI #AI #ChatGPT #advertising

[EMARKETER @eMarketer]

Less than 8% of consumers first meet a product through a creator, according to new EMARKETER/Viral Nation data. We break down what that means for brand discovery on November 17.

Join us: https://t.co/03q8MSJh0o

#Creators #SocialCommerce

[EMARKETER @eMarketer]

🎙️ We welcomed Heather Malenshek, Chief Marketing Officer at Land O'Lakes, Inc., to today's Reimagining Retail podcast to explore how a brand with as much history as Land O’Lakes can stay culturally relevant without getting stuck in nostalgia.

Tune in: https://t.co/t8IcZglW2l

[EMARKETER @eMarketer]

We had a great evening at the EMARKETER Insights Lounge in NYC for “From Scroll to Search to Sale: The New Consumer Journey."

Thank you to @viralnationinc and everyone who joined us!

Interested in attending an event? Explore our upcoming lineup: https://t.co/vwEkI691QI

[EMARKETER @eMarketer]

🎤 A big thank you to Nicholas Spiro and the @viralnationinc team for partnering with us on yesterday’s event, “From Scroll to Search to Sale: The New Consumer Journey,” at the EMARKETER Insights Lounge!

#EMARKETER #ViralNation #CreatorMarketing #AI

[EMARKETER @eMarketer]

New research from Circana, analyzing campaigns on the Ibotta Performance Network, reveals how promotions can influence brand choice and attract new shoppers.

This sponsored article by Ibotta explores what those findings mean for CPG marketers: https://t.co/beeGf3jz6g

#CPG

[EMARKETER @eMarketer]

Where do shoppers find products, and where do they decide to trust them? EMARKETER and Viral Nation’s new survey of 1,068 US consumers finds those are different places. We’re unpacking it live in New York on November 10.

Register Now: https://t.co/CrWrtirXjU

[EMARKETER @eMarketer]

Today we explore three of the biggest questions surrounding #Google: Can its ad business continue to fund its #AI ambitions? When can we expect ads to appear in #Gemini? And how will AI transform the Google shopping experience for consumers?

Tune in: https://t.co/uvHSJfnhNV

[EMARKETER @eMarketer]

🚨 We're heading to Chicago THIS Thursday, November 12.

Join EMARKETER analysts Stephanie Paterik, Blake Droesch, and Max Willens for an evening exploring how social, video, creators, and AI are reshaping brand visibility.

RSVP to save your spot: https://t.co/ibAxnJfm6F

[EMARKETER @eMarketer]

.@AP: “Apple’s strong earnings come in the wake of a recent tech sell-off, as investors question the enormous cost and uncertain returns of the AI boom driven by Apple’s Big Tech counterparts,” said EMARKETER analyst Jacob Bourne.

https://t.co/LxliQulya8

[EMARKETER @eMarketer]

In today’s podcast episode, we explore three of the biggest questions surrounding #OpenAI.

Listen wherever you get your podcasts, or watch on YouTube or Spotify: https://t.co/ZYCuj2ZYdi

Made possible by AI Digital. @nate_elliott

[EMARKETER @eMarketer]

Shoppers are moving between retailer apps, social media, CTV, and AI assistants.

This sponsored article by Instacart explores how connected retail media can help brands expand their reach and drive sales across the shopper journey: https://t.co/BJWqxc6NV4

#RetailMedia

[EMARKETER @eMarketer]

Chicago, we're just ONE WEEK away! ✈️

Next Thursday, we're bringing our top analysts together to discuss how #AI is reshaping brand visibility, the changing role of #socialmedia, and what #marketers should be thinking about next.

RSVP: https://t.co/pmZDBNnbug

#Chicago

[EMARKETER @eMarketer]

B2B buying decisions are taking shape long before a lead enters the CRM.
In this sponsored article, @LinkedIn's Greg Willis explores what the findings mean for B2B marketers and why paid and organic strategies work better together: https://t.co/YII8COAQVU

[EMARKETER @eMarketer]

🛍️ In today’s podcast episode, we explore the three big questions surrounding #Walmart. Can it become a true fashion destination? Will its agentic initiatives give it an edge over Amazon? And more.

🎙️ Tune in: https://t.co/MHnsTBnXFN

Made possible by AI Digital.

[EMARKETER @eMarketer]

Which retailer’s data proves sales on connected TV (CTV)? Get the full picture in “5 Forecasts That Show Where Commerce Media Is Headed,” made possible by the Alliance for Audited Media.

Download Now: https://t.co/s53nEVs7Pn

[EMARKETER @eMarketer]

In a new EMARKETER report, created in partnership with Epsilon, learn the maturity curve reshaping marketing mix modeling and the double-edged promise of AI when it comes to trustworthy measurement.

Get Your Copy: https://t.co/muHKjIDDJO

#marketingmeasurement #MMM #AI

[EMARKETER @eMarketer]

EMARKETER's analysts share their perspectives on how AI is changing consumer trust, what puts that trust at risk, and what marketers can do to earn and maintain it.

Access the insights: https://t.co/NX8snCxdEq

[EMARKETER @eMarketer]

What is an AI answer engine adding to your brand’s story? Nearly half of every response is comparisons, opinions, and recommendations nobody asked for, per Profound's analysis. Hear more of what its research revealed on November 19.

Register Now: https://t.co/IIQHQqfW1G

[EMARKETER @eMarketer]

In today’s podcast episode, we explore the three biggest questions surrounding #Netflix.

🎙️ Listen wherever you get your podcasts, or watch on YouTube or Spotify: https://t.co/3mMZmc4o9I

Made possible by AI Digital.