Emily Yetzer

Passionate about SEO, Tech SEO, AI Discovery & Workflows. Chronic overachiever, art enthusiast, social activist (she/her)🌈. Freedom is fragile. Opinions mine.

[New York for Democracy @NY4KamalaHarris]

#RISEUPSINGOUT TONIGHT!
RSVP for LiveStream link https://t.co/PrXInFjQVd
Organize a Watch Party: https://t.co/a1WfsUrOBo
Watch Party resources: https://t.co/8uw2oVJm65
NYC in person tickets: https://t.co/6U0mxcFFoA

[Marie Haynes @Marie_Haynes]

This is really big news. Google introduced the Open Knowledge Format (OKF) - a standardized way to store information in a directory of markdown files. Makes it really easy to make a digital brain that agents can use.

These files can serve as a living wiki. You can give agents the ability to query them or edit them. They can interlink.

Seems to me this could replace Notion or Obsidian. I can think of so many uses for this.

Google's blog post: https://t.co/DqSjg4UpvH

An easier to understand explanation is the SPEC.md file:
https://t.co/A3qSz3Tfas

I gave those two links to Antigravity and asked how we could use it for any of the projects we're working on. It came up with so many ideas. I would imagine Claude Fable 5 would whip up some pretty amazing things based on this system.

Currently creating an OKF library of our pepper garden. It's going to be a fun weekend.

[Jono Alderson @jonoalderson]

Clicks don’t count. They never did.

SEO spent 20 years pretending the search interface was the market.

Now people are doing it again with prompt tracking.

Measure competitiveness, not clicks (or prompts).

https://t.co/MPZ7nkz7Ha

[PBS News @NewsHour]

Former President Barack Obama called on Americans to “step up” like Rev. Jesse Jackson Sr. during a celebration of life honoring the late civil rights leader on Friday.

"We are living in a time when it can be hard to hope," Obama said during his speech in front of thousands in attendance at House of Hope church in Chicago with thousands in attendance. "Each day we wake up to some new assault on our democratic institutions."

"But this man, Reverend Jesse Louis Jackson, inspires us to take a harder path," Obama added. “His voice calls on each of us to be heralds of change, to be messengers of hope, to step forward and say, ‘Send me,' wherever we have a chance to make an impact.”

Obama was one of three former Democratic U.S. presidents, along with Joe Biden and Bill Clinton, who attended the service. Former Vice President Kamala Harris also attended.

Jackson died in February at age 84.

[Mary L Trump @MaryLTrump]

Gov. Tim Walz has deployed the Minnesota National Guard to protect United States citizens from the federal government. This is Donald Trump's America.

[Melanie D'Arrigo @DarrigoMelanie]

This, but make it national.

[Alexandria Ocasio-Cortez @AOC]

Americans are being killed in the street by their government. Our Constitution is being shredded and our rights are dissolving. Resist.

Senate Dems should block ICE funding this week. Activate the National Guard.

We can and must stop this.

[Nick LeRoy @NickLeRoy]

Every ethical line I’ve drawn has been crossed. So I’m using my SEO skills for something bigger than Google updates + AI Overviews.

MN folks impacted by ICE need support.
👉 Donate $300 to GiveMN = 1 hr SEO/AI strategy
👉 Donate $50 = link in my post

Details: https://t.co/1nZHsbKFAL
RTs Appreciated 🙏

[Pedro Dias @pedrodias]

Read the full collection here:

1️⃣ Fundamentals & Risks https://t.co/QZ8ufVmIx3

2️⃣ RAG Retrieval & Ranking https://t.co/YlF1AiDlCp

3️⃣ AI Crawlers & Access Control https://t.co/lEEHu43t3y

4️⃣ New: Earning AI Citations https://t.co/uYn8tYxa6C

[Emily Yetzer @EmilyYetzer]

Democracy called, and we showed up. #NoKings #NoKingsDayOct18th

[Emily Yetzer @EmilyYetzer]

No kings. No crowns. No Dictators.
October 18, I’m standing up for democracy. Join me: https://t.co/QR9YqDEZhj
#NoKingsDay #NoKings #DefendDemocracy

[DEJAN @dejanseo]

Oh my, look at this gem from @nikrangerseo as she reveals all the 'under the hood' SEO stuff we do lately, a must read: https://t.co/wU4Oe0OZsR

[Emily Yetzer @EmilyYetzer]

Hulu canceled free speech. I canceled Hulu. I stand with @jimmykimmel #cancelDisneyPlus #cancelHulu

[Chris Long @chris_nectiv]

Did ChatGPT secretly switch over to Google's index?

This is a must-read SEO article that provides EXTREMELY compelling evidence ChatGPT is now using Google:

[Emily Yetzer @EmilyYetzer]

Is SearchGPT is currently using Google’s search results rather than Bing's? Super interesting study from @alekseo! https://t.co/plFcfCTlzY

[Gavin Newsom @GavinNewsom]

17 million people just lost health care.

18 million kids just lost school meals.

3 million Americans just lost food assistance.

And $3.5 trillion was added to the deficit.

All for a tax cut for Trump’s billionaire donors.

The ultimate betrayal.

[Pete Buttigieg @PeteButtigieg]

Today proves that Republicans were serious about one promise: to cut taxes for the wealthy. All the rest was bullshit.

[Christopher Webb @cwebbonline]

Explain the Big Ugly budget bill to me like I’m five…

Seriously, this demo is a must see—anyone can understand it.
Share it with family and friends.
#VoteNo

[Emily Yetzer @EmilyYetzer]

This is new right?! Google AI Overview is now answering PAAs?

[Emily Yetzer @EmilyYetzer]

Journey Optimization, Not Just Keywords: The Future of Google Search via @Suzzicks @gfiorelli1 https://t.co/yycmczgb6V