Emma Newman

Tech and media lover, leaning-in & getting the most from life. Mother with a shoe problem (apparently). All opinions are my own, retweets are not endorsements.

[Emma Newman @emmacnewman]

@GAGANUPPAL9 At PubMatic we're working with or publishers and our buyers to leverage 1st party data in order to surface premium audiences to buyers in an easy way. #FoMT

[Emma Newman @emmacnewman]

@yourdriving It’s in the best interest of advertisers and the buy-side to continue to transact across their key partners. To go strictly with the walled gardens is a potential pitfall, as bidding for audiences becomes more crowded and you lose out on unique brand association. #FoMT

[PubMatic @PubMatic]

@PubMatic’s own @emmacnewman was interviewed as a #womanintech for @WomanReadyBlog. Read more here: https://t.co/Cgi6Lh7ORs

[Emma Newman @emmacnewman]

Back for the 2nd time this week this time with my boy #AegonChampionships #QueensTennis

[PubMatic @PubMatic]

Consolidation will help increase #transparency because there is less to regulate - Piers North #TrinityMirror

[PubMatic @PubMatic]

We need to educate #advertisers on #viewabilty rather than just throwing a standard at them - Dan Wilkinson @JellyfishAgency #LetsBeClear

[PubMatic @PubMatic]

When it comes to auditors and intermediaries, who watches the watchmen? Nigel Gwilliam @The_IPA #LetsBeClear

[PubMatic @PubMatic]

Rajeev Goel CEO & Co-founder addresses transparency & control in digital & explains what @PubMatic is doing about it https://t.co/XYOw1zImk4

[PubMatic @PubMatic]

Our #transparency breakfast is off to a start! It's time we discuss how to make the industry more open! #letsbeclear

[PubMatic @PubMatic]

Fantastic panel at our #transparency breakfast this morning @The_IPA @Infectiousmedia @JellyfishAgency @IABUK #TrinityMirror

[PubMatic @PubMatic]

"We need to ask ourselves 'just because we can do it, should we do it?'" - Ross Barnes @MSIXagency #PubAcademyUK

[PubMatic @PubMatic]

Creative agencies have let the control and the #data get away from them - Oliver Feldwick @chiandpartners #PubAcademyUK

[PubMatic @PubMatic]

"Choosing the right language is the key to #media and #creative agencies working together" - Ross Barnes @MSIXagency #PubAcademyUK

[PubMatic @PubMatic]

"Don't just reach people with #advertising, move people!" - Ben Walmsley @NewsUK and @tejrekhi @wayve #PubAcademyUK

[PubMatic @PubMatic]

Our final #PubAcademyUK before the summer is off to a start! This afternoon is all about #creativity and #data

[Emma Newman @emmacnewman]

Register to attend our next #PubAcademyUK: Creativity and Data on 25th May: https://t.co/IodjfsUz1t

[Emma Newman @emmacnewman]

Kirsty Young is my favourite #HIGNFY presenter. Classy, sassy and smart.

[Lindsay Pattison @lindsaypattison]

Wow 'life isn't black and white' told beautifully & authentically - well done @Heineken_UK @Heineken check it out @MaxusGlobal https://t.co/uHhRVRn5Fi

[PubMatic @PubMatic]

.@PubMatic Pres. @kirkm3 recaps #AdRev2017 discussions focused on pressing issues facing #digitalmedia & #adtech https://t.co/r1IqH8EY0t

[Emma Newman @emmacnewman]

Diverse teams are harder to manage but they perform higher if led well @ErikaIrishBrown #adrev2017 #diversity @pubmatic