I would consider companies that don’t take themselves too seriously and can have a bit of a laugh with their social media are the best for example @lidl_ireland and @NetflixUK
My top insight was that it’s not always the Post that you put a lot of thought into that gets the most impressions/engagement it can be something that you put up in passing that can be the most popular #DMWK9blog
My next question would be how much the level of engagement had increased with that amount of followers? A large following only looks well but may not transfer into engagement and interaction with the brand #dmwk11
I think if the launch of the clothing line and the website coincided for one big launch, with countdowns posted each day on Instagram stories it could really create a hype around the two launch’s #DMWK10
Talking to @DigitalUl I was talking about @TedRubin Return on Relationship #ror If you are looking for the opportunity post GDPR and the lack of organic reach, I think it’s important to remember in sales to be meaningful, give value in knowledge & content €$£ 💴 💵 💰#dmwk7