They will run back to proper agencies and production houses in a year ..
The AI ads don’t convert..
The recent campaign I see lack so much soul. People barely tune in
A Brazilian youngster at many other European clubs can wait three years for a registration slot. At Shakhtar Donetsk, he walks straight into the first team. That one fact explains almost everything.
Spain allows three non-EU players per club. France allows four. Ukraine has no registration limits at all, and first division clubs can field up to seven non-EU players simultaneously.
While a talented young Brazilian is sitting in a reserve squad in Madrid waiting for a slot to open, his counterpart at Shakhtar is getting first team minutes, European football, and a transfer fee that grows every season. That in my opinion is the first reason why Shakhtar is attractive to Brazilians.
The second reason was a transfer architecture that was built by one man.
Just stay with me.
When Romanian manager Mircea Lucescu arrived in 2004, he had a simple idea. He wanted Ukrainians in defence with structured instructions, and Brazilians in attack with freedom. He spoke fluent Portuguese, had contacts across Brazilian football, and convinced owner Rinat Akhmetov that this was the way to play attractive, winning football.
In his first summer alone he brought in five Brazilians. Shakhtar won the league that year and barely looked back.
By 2009 the model had announced itself to Europe. Shakhtar fielded five Brazilians in the UEFA Cup final against Werder Bremen and won it. Between 2002 and today, they have signed 47 Brazilian players who have scored over 1,000 combined goals for the club.
For the players, the Unique selling point is easy. They get minutes, a platform, a Brazilian community, and a pathway to bigger clubs. For Shakhtar, they get affordable world class talent that cost less than European talent of same quality with no registration headache. Both parties meet at exactly the right moment.
So Shakhtar is as attractive to Brazilians as Brazilians are attractive to Shakhtar. A symbiosis of sorts.
My name is Ajoje. I am a FIFA Licensed Agent and International Sports Lawyer. I write on the Law and Business of Football, a lot. Repost and Follow if you want to read more posts like this.
Gimmick
Naija babes will "we need to address the westernization of..." every useless thing in the country, except things like buying flowers, white weddings, kneeling to propose etc.
Their issue with "westernization" no dey ever reach those parts.😂