Emory Marketing Analytics Center

The official Twitter for Emory University's Marketing Analytics Center.

[Emory Marketing Analytics Center @Emory_MAC]

Several Emory students joined this week's @FanalyticsMike podcast to discuss how video game fandom has yielded television shows like Arcane, Castlevania, and The Witcher.

Watch here: https://t.co/WdSZsutLqc

[Emory Marketing Analytics Center @Emory_MAC]

The Emory Marketing Analytics Center and Professor Michael Lewis have analyzed fanbases across the major American sports leagues for a decade. Today we present our 2022 ranking of the best NBA brands and fanbases.

Check out the full rankings here: https://t.co/MWaM2oLMfZ

[Emory Marketing Analytics Center @Emory_MAC]

In a special podcast episode Professor Tom Smith returned to the @FanalyticsMike podcast this week for an in-depth discussion of changing fandom across generations.

Watch/listen here: https://t.co/B0CvLWnclF

[Emory Marketing Analytics Center @Emory_MAC]

Key for these charts: the blue represents percentage of population identifying as a sports fan.

The yellow represents those who have no interest in sports.

[Emory Marketing Analytics Center @Emory_MAC]

Baby boomers are far less invested in sports than the two generations that follow them.

Professor Lewis explores why in this @FanalyticsMike podcast: https://t.co/wyShPzqATB

[Emory Marketing Analytics Center @Emory_MAC]

This offseason, Professor Lewis leveraged his all-new QB Wins Metric to project the upcoming NFL season outcomes for all 32 teams.

See the results here: https://t.co/Z80jEin9B7

[Emory Marketing Analytics Center @Emory_MAC]

In this article, Profesor Mike Lewis continues to project the NFL season using his all-new "QB Wins" metric: https://t.co/hTpfgThGeq

[Emory Marketing Analytics Center @Emory_MAC]

Emory Marketing Professor Mike Lewis recently created an advanced metric to help teams & fans alike understand an NFL quarterback's ultimate value - his contribution to team wins.

Learn more about the "QB Wins" metric here: https://t.co/TTcCKNPlSO

[Emory Marketing Analytics Center @Emory_MAC]

We just published Professor Lewis's data-driven ranking of all 32 NFL fanbases!

Check it out here: https://t.co/zEcuAOoe1m

[Emory Marketing Analytics Center @Emory_MAC]

USA Today featured Professor Mike Lewis (@sport_analytic) in its recent piece on Phil Mickelson's PGA fallout.

Read what the Emory Marketing Professor had to say here: https://t.co/mNuYiqPIdd

[Emory Marketing Analytics Center @Emory_MAC]

Emory Professor Mike Lewis took to the @FanalyticsMike podcast this week to share his thoughts on fan segmentation in sports & entertainment.

Listen here: https://t.co/jvXIkr3pkx

[Emory Marketing Analytics Center @Emory_MAC]

Situation Interactive President Damian Bazadona (@bazadodg) recently joined the @FanalyticsMike podcast to discuss building passionate fandom communities.

Listen here: https://t.co/bbyNcUQqUc

[Emory Marketing Analytics Center @Emory_MAC]

Author & sports writer @RAYGLIER recently joined the @FanalyticsMike podcast to discuss all sides of MLB's ongoing labor dispute as well as implications for fans.

Listen here: https://t.co/bbyNcUQqUc

[Emory Marketing Analytics Center @Emory_MAC]

Goizueta Professor Mike Lewis recently shared his thoughts on @MLB's lockout & its fandom implications with Emory Business Magazine.

Read here:

https://t.co/Xsedqwr6aW

[NILNewsstand @NILNewsstand]

Championship season could pay off for Georgia players in NIL deals https://t.co/stQfTI5m4A @TimTuckerAJC @DrewButler @iconsource_ @vinnyinc @meltatl @FanalyticsMike @sport_analytic #NIL