EngagingDev

Communications Agency. Humanitarian and Development Sectors | Director @_Lisa_Ritchie_

[EngagingDev @EngagingDev]

💡 Knowing the theme of your photos will help guide what you capture. For example, the theme for the above could be a farmer harvesting a new crop that is generating income, or an old crop that is causing the farmer to make little or no income.

[EngagingDev @EngagingDev]

Level-up your written communications with photos!

A powerful tool to pair alongside your written communications, photos taken with intention create the biggest impact.

So how can make an impact with your photos? #Storytelling.

Convey a story in as little as 5 photos 🧵

[EngagingDev @EngagingDev]

5️⃣ Emotions: Photos displaying emotion create connection by enabling us to empathise with the subject. E.g. A photo capturing the farmers emotions - are they happy, sad, surprised, something else?

[EngagingDev @EngagingDev]

We loved seeing the @Aus4E team immerse in their new #SocialMedia and #Photography skills at our 2021 workshop 🇻🇳

📲 We offer tailored training to unlock your project’s #DigitalCommunications potential. We’re just a DM away if you would like to know more.

#EngagingDev #DevComms

[EngagingDev @EngagingDev]

It needs to relate to your brand and what it offers! Brand pillars really help with this 😉

So before hitting that post button, ask yourself if the content

1️⃣ Fits into any of the value categories
2️⃣ Will benefit your audience
3️⃣ Relates to your brand

[EngagingDev @EngagingDev]

How do you know what to post on social media?

The first, and most important question to ask is “does this provide value?”

A thread 🧵

#CommsKnowledgeDrop #EngagingDev #CommunicationsTips

[EngagingDev @EngagingDev]

Ultimately value can be allocated into 3 categories: 📚 Education
🤩 Entertainment
💫 Inspiration

🛑 This does not mean you share everything you find inspirational or entertaining with your audience…

[EngagingDev @EngagingDev]

These list of questions are by no means exhaustive. Figuring out your target audience is crucial for successful communications. You need to know who you are targeting in order to create content that resonates with them.

[EngagingDev @EngagingDev]

Do you know who your target audience is?

Identifying your target audience brings focus and efficacy to your communications.

🧵 A thread

#CommsKnowledgeDrop #EngagingDev #TargetAudience #Marketing101

[EngagingDev @EngagingDev]

🎯 How to reach them?

Where do they look for information?
What media do they use?
Who do they trust?

[EngagingDev @EngagingDev]

Our new ethics statement was inspired by the Pledge Campaign by @PhotoEthics. We want to recognise their work promoting #EthicalCommunications. We're proud to be part of a community committed to greater accountability and responsibility in this industry.

#PhotoEthicsCampaign