Indian Gold ETFs just crossed ₹1 Lakh Crore in AUM.
Driven by record inflows, the 2025 data tells a decisive story. In the first 10 months of this year, Gold ETFs saw a net inflow of more than ₹27,500 Crores which is higher than the net inflows of the last 5 years combined (2020-2024).
Zerodha Fund House is almost 2 years old, and we have reached ~₹8,000 crores despite not talking much about it. What's cool is that practically all of this AUM comes from individual investors.
The AMC has grown steadily even as competition has intensified, with newer AMCs entering the market and existing AMCs launching more passive funds. We could have grown our AUM faster by offering regular plans and paying commissions, but we've chosen to remain direct-only and focus on easy-to-understand index funds and ETFs like our recently launched multi-asset fund (link in the replies).
🏩 What are Marriott Pts?
🛏️ What’s this “5th night free” hack?
🤑 Is it true you get ₹1–2 value per point?
🍳 What’s “Platinum” & why is everyone chasing it?
💭 How are people saving ₹1.5L on luxury hotel stays?
🏩 WTF Ep. #02 - WTF IS MARRIOTT BONVOY
🧵👇
Congratulations brother, you deserve this and every other award there is ❤️.
To both you and seems, one year after losing our father, surviving cancer and a brain stroke, for never complaining and always smiling you deserve another kind of award alltogether.
In a world filled with glass half empty folk we need more glass half full :)
@Ajain112 Things to do without compromising experience.
Enable ticketing system
Be reactive than proactive.
Give enough info during placing order reducing customer anxiety
Write expansive FAQs to serve large set of consumers
Happy to help design a structure. Doing it over 10yrs for now
This was our first year as India's direct-only AMC, @ZerodhaAMC . Our AUM has grown significantly, all without us actively pushing anything.
The good thing about being passive-only is that it aligns the incentives for both the customers and us. For the customers, it means access to good, low-cost products, and for us, it eliminates the risks that have recently made headlines.