BK Enterprises

A communication firm started in April 2009 with a vision of making a difference in the communication industry.

[BK Enterprises @EnterprisesBK]

The environment is truly serene. The sea view is magical in the morning at sunrise. The staff are so hospitable, helpful&welcoming.
I highly recommend this hotel.

[BK Enterprises @EnterprisesBK]

Good advertising should:
https://t.co/aDR4iGd20H the image of your business
2.Explain the benefits of your products and services

[BK Enterprises @EnterprisesBK]

Advertising is an effective way of promoting products &services.You tell prospective customers who &where you are & what you can do for them

[BK Enterprises @EnterprisesBK]

The greatest thing to be achieved in advertising, in my opinion, is believability & nothing is more believable than the product itself
Leo B

[BK Enterprises @EnterprisesBK]

Advertising should say " Here's what we've got. Here's what it will do for you. Here's how to get it" Leo Burnett

[BK Enterprises @EnterprisesBK]

My belief is that communication is the best way to create strong relationships.
Jada Pinkett Smith

[BK Enterprises @EnterprisesBK]

Profit in biz comes from repeat customers, customers that boast about your project or service& that bring friends with them
Edwards Deming

[BK Enterprises @EnterprisesBK]

Why advertise?
1. To Reach New Customers
2. Your Competition is Advertising
3. It Pays Off Over a Period
4. To Make More Sales, revenue

[BK Enterprises @EnterprisesBK]

The greatest thing to be achieved in advertising, in my opinion, is believability & nothing is more believable than the product itself
Leo B

[BK Enterprises @EnterprisesBK]

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more..

[BK Enterprises @EnterprisesBK]

Advertising should say " Here's what we've got. Here's what it will do for you. Here's how to get it" Leo Burnett

[BK Enterprises @EnterprisesBK]

"Nobody reads ads. People read what interests them. Sometimes i's an ad"

Howard Gossage

[BK Enterprises @EnterprisesBK]

Public Relations
To establish &maintain mutual understanding between the public& any company/organisation. Also called reputation management

[BK Enterprises @EnterprisesBK]

Rate Card
The cost published for advertising in any type of media. Also the cost a consultancy charges per service. Many at times negotiable

[BK Enterprises @EnterprisesBK]

Reach
The reach of a PR campaign is the total number of people within your target audience that may see your message. Also called coverage.

[BK Enterprises @EnterprisesBK]

ROI - Return On Investment
A measure of budget spent to a campaign, versus the income generated through the activity.

[BK Enterprises @EnterprisesBK]

Target Audience / Market
This is the group of people you are trying to reach with your message.

[BK Enterprises @EnterprisesBK]

Viral Campaign
A communications campaign which is designed to exploit the potential of the internet to spread messages rapidly.

[BK Enterprises @EnterprisesBK]

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle

[BK Enterprises @EnterprisesBK]

e-PR
Also known as online PR, this involves communications using the internet, using new technology to communicate with stakeholders.