@simonsquibb My dream is to build Africa's most successful robotics company, dedicated to solving the continents most pressing challenges in agriculture, healthcare and environmental sustainability.
@simonsquibb
@tech_twi Dear
@tech_twi
good day sir 🙏, I'm a uni student in Ghana with 4500 cedis, humbly pleading for your kind help. Your videos inspired me to start a tech content YouTube channel. Could you please recommend a good Samsung phone in this budget (solid camera, performance & battery)?
Dear @tech_twi good day sir 🙏,
I'm a uni student in Ghana with 4500 cedis, humbly pleading for your kind help. Your videos inspired me to start a tech content YouTube channel. Could you please recommend a good Samsung phone in this budget (solid camera, performance & battery?
This is what I will do if I win.
1. Go to Komfo Anokye Teaching Hospital and pay about GHS 5,000 for a random person battling any health condition and requires funds.
2. Pay school fees for one university student: GHS 3000
3. Supply TLM for a students in primary schools (syto) . GHS 2000
You decide.
This is how to structure your videos👇🏼
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🧲 1. HOOK → "What the hell is happening?"
The hook is a 'psychological' trigger that basically forces the viewer to stop scrolling and focus on the video.
Think of MrBeast's hook:
"I put 100 people in a circle and the last one to leave wins $500,000"
It works because:
– There's a massive prize (stakes)
– There's a clear visual concept (people in a circle)
– There's implied pain, drama, time, and tension (and all in one sentence lol)
The viewer instantly thinks:
→ "How long will this go?"
→ "What would I do in that situation?"
→ "Is someone going to cheat?"
This hook creates 3+ (subconscious) questions within a few seconds, and answers none of them (which is what you want!)
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🔥 2. TENSION → "WTF is going to happen next??"
Tension is basically where the video 'lives'. But very important: if you don’t evolve it, the video dies.
And this is where most (faceless) creators fail: their hook is pretty decent… but then they flatline.
MrBeast keeps tension alive by adding layers of conflict, discomfort, and uncertainty every ~30–60 seconds.
Examples in the "100 people in a circle" video (could be):
– Someone says they've hit their breaking point
– A new rule gets added
– A fight breaks out
– Two friends turn on each other
– MrBeast drops a surprise twist / cash offer to leave
And the viewer is locked in, just waiting for the next plot twist
But tension isn not just one event, it is basically a stack of 'emotional peaks' that delay resolution (the payoff).
And your job is to keep the viewer asking:
"What's next?"
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🎯 3. PAYOFF → "Was it worth the wait?"
The payoff is not "the ending".
But it is the moment where everything clicks and the viewer feels satisfied ('viewer satisfaction').
You can basically see it as a reward that justifies the investment of their attention/time.
For MrBeast, that might look like:
– A heartfelt breakdown from the winner
– A final twist (e.g., "I'm giving away another $500K")
So if the hook GRABS attention…
And the tension HOLDS it…
The payoff reframes everything they just watched.
And without a good payoff, the video basically feels hollow.
It doesn't matter how good the intro was, people leave with "meh", because there was a constant 'build-up' for... nothing
But when the payoff hits you get high retention, comments, shares… and most importantly: your viewers leaves satisfied.
That is why viewer satisfaction is SO important!
But that, ladies and gentlemen, is a story for another day.