Eric Lahr

Booking calls for online biz's using Twitter DMs | Kentucky, USA | 2x girl dad

[Eric Lahr @EricLahrr]

two types of people fail on twitter.

the first posts every day and never converts a single follower into a client.

the second sends cold DMs and gets ignored by everyone.

both are missing the same thing.

here is every principle behind content that actually warms your ICP and DMs that actually book calls.

the content side
content on X has one job.

make the right person stop scrolling and think "this person knows exactly what they are talking about."

not go viral. not get likes. not build a following for the sake of a following. make your exact ICP land on your profile and immediately feel like you understand their problem better than they do.

lead with a claim that creates cognitive dissonance
the hook is everything. 80% of people drop off before they finish the first two lines. those two lines need to create a tension the brain needs to resolve before it can scroll away.

the formula is simple. say something that contradicts what they already believe.

"your reply rate has nothing to do with your script"

"the guy booking 30 calls per month is not sending more DMs than you"

"content without outbound is not a strategy it is a waiting game"

these hooks work because the reader immediately thinks "wait that cannot be right" and has to keep reading to find out why.

write about specific problems not generic topics

"how to get more clients" is not a topic. it is a category.
"why agency owners relying on referrals are one bad month away from zero" is a topic. it names a specific person in a specific situation with a specific fear.

the more specific the topic the more the right person feels like you wrote it directly for them. and the more they feel like you wrote it for them the more they trust you before you ever send a DM.

give real sauce not surface level tips
most content on X is surface level. "post consistently." "know your ICP." "write good hooks." everyone already knows this.

the content that builds real trust goes one level deeper. it explains the psychology behind why something works. it gives specific numbers and specific examples. it shows the mechanism not just the outcome.

when someone reads your content and thinks "I learned something I could not have found anywhere else" that is the content that converts profile visitors into warm leads.

end with a CTA every single time
content without a CTA is entertainment not business.
every post needs to point somewhere. toward a lead magnet, toward your DMs, toward a booking link. the goal is to give the warm reader somewhere to go instead of scrolling to the next post and forgetting you exist.

the DM side
the opener has one job
get a reply. that is it.

not pitch the service. not explain the mechanism. not overcome objections. just get them to respond so the conversation starts.

the opener that consistently gets the highest reply rate does one of two things. it lowers the commitment so much that saying yes feels like nothing. or it leads with something genuinely valuable before asking for anything.

"would I be able to send you a quick breakdown of how I would approach your specific offer" is almost impossible to say no to. you are asking permission to give them something for free.

never pitch the service in the DMs

this is the single biggest mistake.

they explain the full mechanism. they share pricing. they describe deliverables. they try to answer every objection before the prospect even asks.

and then the prospect has enough information to make a decision without ever getting on a call. they evaluate the service cold with no trust built and say no.
the DMs have one job. get them on the call. the call closes the deal.

de-risk the call
the biggest reason prospects do not book is not that they are uninterested. it is that the call feels like a commitment they are not ready to make.

"not sure if this can even work for your offer yet, so let's just run a quick 15 minute call and I can show you what would make sense for your situation. if it is not a fit I will tell you straight."

15 minutes. no commitment. honest if it is not a fit. removes every fear before they decide whether to book.
use assumptive language not passive language
"would you be free sometime this week" is passive. they can say no and it feels completely normal.

"does Thursday or Friday work better for you" is assumptive. the call is happening. the only question is which day.

that single shift doubles booking rates.

follow up every other day with a different angle
most people follow up once and give up. they are leaving 70% of their pipeline on the table.

follow up every other day. never say just checking in. every follow up should give them a new reason to re-engage.

day 1: assumption. "I can get you booked in for Friday. does that work"

day 3: curiosity. "the main thing I would want to look at is your current acquisition angle. if that lines up there is probably a clean play here"

day 5: result frame. "I will show you exactly how we booked 73 calls in 60 days for a client in your space and how we would apply the same approach to your offer"
day 7: takeaway close. "last check here. if more qualified calls is still a priority we should run the quick 15. Friday or Monday work better"

talk like a human
corporate language signals mass outreach immediately.
"yo name, saw your content, think there is a clean play here for your offer, want me to send over what I mean"
short. direct. sounds like one person talking to one person.

that is the difference between outreach that feels like spam and outreach that feels like a peer reaching out with something worth hearing.

if you want us to run every single one of these frameworks for your offer we build and manage the full system for you.

the profile. the content. the outbound. the follow ups. all of it running simultaneously so you are booking 20 to 30 qualified calls with decision makers every single month.

dm me CALLS and we will show you exactly what we would run for your specific offer.

[Eric Lahr @EricLahrr]

@Andrey_Leadgen Pretty acurate with what we've seen lol

[Andrey Shcherbakov @Andrey_Leadgen]

https://t.co/jzwKFRiEd6

[Eric Lahr @EricLahrr]

@Andrey_Leadgen W sauce

[Eric Lahr @EricLahrr]

@Andrey_Leadgen ACCOUNT

[Andrey Shcherbakov @Andrey_Leadgen]

FUCK I*T

I am releasing my ENTIRE 8 page strategy on how to scale to $50k p/mo through female X accounts

Since you guys liked the article

It will include:

-The system we used to book 500+ calls for our clients
-The EXACT step by step format
-The dark psychology explained

It will ONLY be availiable the next 48 hours

TO get it:

-Like and Comment "ACCOUNT"
-Follow (So I can send it to you)

(Repost for priority access)

[Eric Lahr @EricLahrr]

@ishmael_os Hey Os, I sent you a message regarding your offer, check message requests when you can

[Eric Lahr @EricLahrr]

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[Eric Lahr @EricLahrr]

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[Eric Lahr @EricLahrr]

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[Eric Lahr @EricLahrr]

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[Eric Lahr @EricLahrr]

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[Eric Lahr @EricLahrr]

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[Eric Lahr @EricLahrr]

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[Eric Lahr @EricLahrr]

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